Graphic Design Trends for 2024
Discover cutting-edge styles, innovative tools, and expert insights to elevate your brand and captivate audiences.
We surveyed 384 designers on our platform and complemented these insights with internal data on trends, supply, and demand in the design industry. Keep your finger on the pulse of digital design with new trends in aesthetic patterns and industry shifts.
Tactile, imperfect details that hint at artistry. Hands-on design work that preserves its human creator’s unmistakable prints – it’s emotional, personal, and one-of-a-kind. Here’s artwork that won’t hide the mess, won’t mind erasures, and won’t blend in.
As incredible AI advancements continue to roll out in every single design tool we use, creators are allowing more of their unedited selves to show up in their work. Doodles, lettering, odd marks, and uneven texturing. We’re here for this era of quirk: unapologetic, loud, real.
"I think that the more AI standardizes art and design, the more the public will begin to form a deeper appreciation for art that is undoubtedly human."
—Jessica Coats, The Everyday Aesthete
Fast forward to 2054. Pixel art, grunge gradients, and otherworldly escapism come together in a maximalist, dystopic style that feels familiar but futuristic.
Influenced by Japanese gaming, virtual reality, surrealism, artificial intelligence, and our best predictions for a tech-enabled future that still includes us. Expect to see mixed media design projects that trespass the boundaries of different mediums to propose a bold view of the future.
"I want to look beyond just design and illustration, to look at the root and depth. To create art that will help people open up and understand themselves more deeply, through beauty, through their vision of the world, through the subconscious."
—Natasha Brekhova, Blue Bird
Designers are learning to work along with AI to facilitate reference gathering, research, repetitive tasks, and copywriting. In doing so, they are becoming more involved in curation and art direction – even as solopreneurs. Integrating AI tools as assistants, many designers are finding time for a role where their imagination is most instrumental: creative direction.
"With AI, production should become a lot faster, freeing designers to come up with more concepts, curate what's good, and then produce final results."
—Brendon McIntosh, Brand_x Supply Co.
Steve Jobs defined design as not just how something looks like, but how it works. We find ourselves creating at an era where design is what it looks like, how it works, and how it’s actually disposed of. Designers are integrating sustainable materials into their work and considering the environmental impact their choices have.
Beyond look and feel, we’re getting more involved with how products and their promotional materials affect the planet. Expect a more minimalist approach to packaging design, concerned with material functionality beyond usage.
"I expect to see a greater focus on design that is ethical and responsible. This means designing products and services that are good for users and society as a whole. I believe that design has the power to make a positive impact on the world."
—Eva Levchenko, Elixar
Animation makes human imagination visible. Our natural knack for storytelling and desire for sensory stimulation come together to shape sequences where graphics come alive. In 2024, designers expect to see websites, illustrations, and social media living and breathing, capturing our attention through motion. Procreate Dreams is a tool to watch in this space.
Dynamic by Design features elements that exude motion and volume, imbuing designs with a sense of movement, even while static. Think bubbles, liquids, molten metals, abstract shapes, and more 3D elements in vibrant color schemes.
of designers surveyed said Animated Illustrations would be the asset category growing most in 2024, followed by social media templates and variable fonts.
This trend is about coming up with your own trends. Designers are feeling the need to uncover or reconnect with the worldview that makes their work unique. Efficient won’t cut it in a world where that’s readily available through AI. To make it in design beyond 2024, creative minds tell us they’re stepping up their artistry, raising the volume on their design style: surfacing the random niche references that inspire them, their unpopular opinions on what is beautiful, the most daring color palettes that speak to them, and the spiciest flavors of their creative POV. What does your next-level design work look like?
"I honestly hope to see fewer designers trying to follow trends, and more focusing on finding their unique style/who they are as a designer and how they can use it to their benefit. We're here to be creative! Stop following the crowd!"
—Katy Lawler, Katy Lawler Art
Here’s design that makes a statement breaking rules. Inspired by mid-century Brutalism, this trend features off-grid layouts and design elements with no care for classical proportions or minimalism. Combined with bold colors and experimental typefaces, these Carsonified layouts defy pixel perfection and celebrate creative rebellion in all its eye-catching glory. In web design, brutalism reminds us of retro 90s interfaces with no regard for polish, featuring plain geometric shapes in flat design layouts. Unfinished. It’s anti-design, by design.
"Both Brutalism and Anti-Design offer alternative perspectives on design, emphasizing functionality and individuality, respectively. Their continued growth as trends reflects the ever-evolving nature of design, as it responds to societal shifts and challenges conventional aesthetics."
—Artem Demidenko, Ckybe's Corner
Pure typographic eclecticism. If dopamine design involved vibrant colors during the pandemic, here’s your post-modern dopamine typesetting. Designers are blending sans serif glyphs with serif fonts, constructing loud hybrids that are the epitome of maximalism. The outcome is psychedelic and avant-garde: a rebellious take on typography.
"The future of design is brighter than ever, would not want to be a part of any other moment in history than this one right here."
—Stefan Kostić, TheStefanKostic
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