Introducing Sonder, our first serif family!
Featuring 5 weights making it super versatile for almost any project! I started creating this at the beginning of quarantine and just recently finished up! Sonder is inspired by timeless packaging from a forgotten era. It has a beautiful range of stylistic alternates with unique characters making it a powerhouse for logos, headlines, posters, shirts, you name it! More ligatures/alternates on the way in the coming weeks/months!
What do you get?
Sonder - the realization that each random passerby is living a life as vivid and complex as your own—populated with their own ambitions, friends, routines, worries and inherited craziness—an epic story that continues invisibly around you like an anthill sprawling deep underground, with elaborate passageways to thousands of other lives that you’ll never know existed, in which you might appear only once, as an extra sipping coffee in the background, as a blur of traffic passing on the highway, as a lighted window at dusk.
If you have any questions please reach out here or my email: alex@joganiccreative.com