We're changing the
way people create

Creative Market empowers creators around the world to make their ideas

a reality. Everything we do is to help them turn passion into opportunity.

Learn about Nicky’s journey to $1,000,000

South African shop owner Nicky Laatz has earned over $1,000,000 selling on Creative Market. Stories likes hers are our motivation, and why we do what we do.

Empowering creators to make a living doing what they love

With just an internet connection and some design skills, creators can make a living from anywhere in the world, no matter their race, gender, or background. By connecting them with a network of 4.7 million potential customers, we've been inspired by how our platform has impacted peoples’ lives.

Butcher & Block Font by Nicky Laatz
Open a shop today

Creative agency Kitchen Sink Studios used Butcher & Block by Nicky Laatz to rebrand Dash In Food Stores’ signature coffee blends. Read more about it.

Helping bring
creative ideas to life

We help people of all skill levels make their creative ideas a reality with more than
2.3 million handcrafted fonts, graphics, photos and more to inspire and speed up projects. Assets available on Creative Market are used thousands of times per day to create everything from small business flyers to Fortune 500 mega campaigns.

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“We needed a typeface that would communicate on
the same level as the copy, and Butcher & Block was
a perfect solution: sincere and confident in itself.”

- Jason Johnson, Designer at Kitchen Sink Studios

Founder's Story

"The thing I’m most proud of about Creative Market is that it helps thousands of independent creators around the world get the freedom I always dreamed of for my family."

My dad was always my role model growing up, and I watched as he worked countless late nights during his 33 years at the same company, working hard to build a better life for our family. On my parents’ 20th wedding anniversary in 1994, my mom, brother and I all piled into the car, drove down to pick him up from the office, went out to dinner at TGIFridays, and then dropped him back off at the office for another late night. As we quietly drove back home, I remember thinking to myself in that moment that "I never want my work life to control my family life."

I’ve been a creator all my life, and in 1999 in my dorm room at the University of Maryland I created an app called ColorSchemer that helped web designers create matching color schemes. When I graduated 4 years later, I decided to go full-time building my own color software company. It was my dream — to work whenever I wanted, from wherever I wanted — and I was able to make a good living with the freedom and flexibility I had always wished my dad had.

But after 6 years of that, I got bored. I wanted to learn, and grow personally, and do something bigger with a team, and have a bigger impact on the world. That’s when I met Darius Monsef and Chris Williams, who had started the color community COLOURlovers a few years earlier. We got together over a weekend and quickly decided to merge our companies. Shortly after, we joined the winter 2010 batch of Y Combinator where we set out to build a big, impactful business together.

Later that year, MetLife reached out to us because they were doing a Thanksgiving display on their building across from Bryant Park in NYC, and they wanted to use a pattern a member on COLOURlovers had created. They paid $250 to use it, we gave it all to the creator, and the lightbulb went off in our heads — thousands of people are using our site to create content that’s valuable to these businesses, so we should build a marketplace to help creators earn money from their work.

We launched Creative Market in Oct 2012 and it took off right away, but it was those early creator success stories that were our motivation. Whether it was Tom Anders Watkins who paid his way through college by creating design assets in his spare time, or Dustin Lee who got out of $35,000 in debt and found his true calling making products in his Creative Market shop, or Nicky Laatz who left the rat race of client work behind and earned more than $1,000,000 from her home in South Africa, it quickly became clear that Creative Market was opening up doors for people all over the world in ways I’d never imagined.

That’s why when we had an opportunity to join Autodesk 15 months after launching, we jumped at the chance to build our vision for Creative Market on an even bigger scale, with access to more resources to help us create even more opportunity for creators. And as part of Autodesk, we grew more than 7x, nearly doubled the size of the team, and built a sustainable business that pays millions of dollars to independent creators each year.

But our startup story didn’t end there! In 2017, three years after the acquisition, we spun Creative Market back out of Autodesk as an independent startup again, to build the biggest, most impactful platform that creates the most opportunity in the world.

Now, more than 20 years after my parents’ 20th wedding anniversary, the thing I’m most proud of about Creative Market is that it helps thousands of independent creators around the world get the freedom I always dreamed of for my family — freedom to create on their own terms, freedom to work their own hours, freedom to work from anywhere in the world, freedom to make a living doing what they love, and freedom to spend more time with the people they love. It’s why Creative Market is my life’s work.

Aaron Epstein, Co-Founder and CEO

The Independent Future
of Creative Market

By Aaron Epstein  Oct 2017

When we opened the doors to Creative Market nearly 5 years ago, we had no idea what to expect. It was a labor of love for our small team to build a platform...


A New Home for
Creative Market

By Gaby Izarra  Feb 2018

Change: a word that took on new meaning at Creative Market in 2017 as we transitioned from an Autodesk-owned entity to an independent company...

Meet our leadership team

Aaron Epstein

Co-Founder and CEO


Aaron co-founded Creative Market in 2012 to help independent creators around the world make a living doing what they love. He has nearly two decades of experience founding and leading startups through bootstrapping, fundraising, Y Combinator, acquisition, spinout, and everything in between.


He also supports other founders as a Part-time Partner at Y Combinator, and has a degree in Business from the University of Maryland.

Chris Winn

Chief Technology Officer


As CTO, Chris leads Creative Market's largest team, which includes product engineering, Web Ops, and Search & Discovery.


Chris serves on the company's board of directors and executive team, spends time mentoring and speaks about management, technology and growing companies.

Priya Kothari

Chief Operating Officer


Priya has more than a decade of experience in project management, operations and mentoring teams.


As COO, she leads the Operations team responsible for scaling the company, and oversees HR, hiring, compliance, finance and the employee experience.

Gerren Lamson

Chief Design Officer


Gerren Lamson is an interdisciplinary designer and illustrator with over 14 years of hands-on experience.


He leads the Product Design, Brand Design and Research teams at Creative Market, and is passionate about mentoring designers to grow into their full potential. He cares deeply about the design community and is an advocate for our customers and shops.

Angela Hiatt

VP, Product


Angela is responsible for Creative Market’s product vision and strategy. Before joining Creative Market, Angela was the Head of Product at Metromile for three years where she played an instrumental role in the product strategy and growth of the company from 30 to 225 people. Prior to Metromile, she was the Lead Product Manager at OpenTable where she led the growth of their mobile products in North America, Europe, and Asia.

Paul Ghio

VP, Growth & Marketing


As the VP of Growth & Marketing, Paul leads analytics, performance and product marketing, and product growth initiatives.


He has helped scale the company from 300,000 users to 4,744,065, and has served as a member of the executive team since 2016. Outside of Creative Market Paul mentors and advises startups on how to sustainably grow their products.

Join our growing startup!


We’re always looking for amazing people to join the Creative Market team. We
value our culture as much as we value our mission. So if helping creators turn
passion into opportunity
sounds like something you’d love to do with a group of
folks who feel the same way, then check out our job openings and apply today!


Explore job openings