About Creative Market Fonts

Fonts are at the heart of Creative Market. Here you’ll find more than %totalResults% typefaces, each created by independent artists from around the world. Why do fonts matter? We believe that fonts have the capacity to tell a story, communicate ideas , stir emotion , and express intent. When you choose a font you’re not just choosing letters on a screen, you’re choosing from thousands of voices, styles, moods, and perspectives. Our catalog covers a wide stylistic range. Need a retro pixel vibe for your throwback design? Maybe you found our site looking for a sleek variable font to adapt seamlessly across devices. Perhaps a display font for your new site header? Whatever it is, we’ve got you covered. Our library includes everything from expressive scripts to no-nonsense monospaced families. We pride ourselves on unique, thoughtful design of every kind, which is how we’ve become the go-to destination for unique font families. If you aren’t sure where to start, check out some of our handpicked curated finds or best sellers .

What are the different types of fonts?

While there are many ways to differentiate fonts, the main different categories to start with are serif, sans serif, script, blackletter, display/decorative, and non-Western. However, this is a nuanced topic - with a rich history, a range of opinions, and many different approaches. For a more detailed breakdown, check out our blog on different font styles here .

What is the difference between a font and a typeface?

The difference between a font and a typeface is that a typeface refers to the overall design, while a font is a specific style, size, or weight within that typeface. This is a bit confusing on its face - we think it’s a bit easier to reference an example. So if “Neue Swiss” is your typeface, "Neue Swiss Bold 12pt" might be your font. Of course, as you’ll find with anything in this wonderful world of fonts, nothing is so simple. For a fuller, more nuanced take (or if you just want to nerd out) you can check out a whole article about this topic here: What is a Typeface and How Is it Different from a Font?

What Font License is Right for Me?

A desktop license is the most common license and covers most commercial font usage. You can create graphic designs (logos, signs, etc.) and products (mugs, t-shirts, hats, etc.) for yourself, or your client(s). These are great for logos and branding, movie titles and captions, PDFs, cards, signs and print merchandise. Products may be sold for profit as long as the letters are not the main selling point of your product (like a house number or stamp set). Embedding fonts is not allowed with this license with a few exceptions (such as a PDF reports). All licenses on our site are perpetual, which means you pay once and use it forever. To use a font on your website, you’ll need a web font license. This type of license allows you to embed font files into the CSS code on your site. From there, site visitors can then see and temporarily use your embedded fonts! Web licenses on Creative Market are priced by pageview limits (essentially this means they are priced according to traffic). Beyond the web, we’ve also got you covered for apps and publications. Our app licenses allow you to embed font files in app code. These are best for things like games, mobile apps, and web apps. Our e-pub licenses are best for ebooks and digital magazines - where you would want to embed the fonts directly into your files. Here’s a helpful walk through on font use in e-books! Creative Market also offers Worry-Free font licensing for enterprise clients. Learn more about our enterprise business offerings here . Still have questions about our licenses? Get more information about all of our font licenses here . You can also chat with our licensing assistant, Creative Mark, who can help answer questions. You can knock on his door in the bottom right corner of your desktop screen.

Allure – Elegant Display Serif

Name: Allure – Elegant Display Serif
Brand: Brand Earth
SKU: 292419015
Price: 18.00 USD
Availability: InStock

Brand Earth

1/8

$18

Desktop

$18.00

seat
seat

1
Webfont

$21.00 $18.30
E-pub

$70.00 $67.30
App

$200.00 $197.30

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About

Allure is a refined and stylish display serif font that radiates timeless elegance and classical charm. With its high-contrast strokes and sophisticated structure, Allure brings a touch of classic glamour and modern delicacy to every project it touches.

The letterforms in Allure are shaped with sharp contrast, graceful curves, and a confident, structural rhythm that gives the typeface a bold and refined appearance. Its striking serif details create a classical, editorial elegance that elevates any design with timeless sophistication.

With its sturdy, well-proportioned forms and graceful transitions, Allure bridges the gap between boldness and timeless elegance. It provides a striking, elevated edge while remaining clean and legible, ensuring a polished, versatile look across various applications.

What You'll Get:

Allure.ttf
Allure.otf
Allure.woff
Allure.woff2

Features

TTF, OTF & WOFF Format
Uppercase & Lowercase
Ligatures & Alternate
Numeral & Punctuations
Multilingual Support

Perfect For: high-end branding, elegant logo designs, and luxury packaging, as well as fashion editorials and magazine covers. It's a great fit for wedding stationery, luxury wedding invitations, beauty and cosmetics branding, and boutique identity design, along with social media graphics, website headers, book titles, and typography showcases. Allure also works beautifully for magazine headers, fashion labels, and art book covers, plus floral themes, high-contrast serif typography, and floral packaging design. It suits romantic typography, classic fashion branding, and nostalgic editorial layouts, along with premium beauty product packaging, female-centered branding, and floral aesthetics. Allure is equally well-suited for luxury branding, classy wedding invitations, and refined display typography across print and digital design.

THANK YOU BRANDEARTH STUDIO.

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FAQs

How do I contact support?: For questions about this product, message the Shop Owner via their shop profile. For all other questions, like licensing or billing, visit our Help Center.

How can I unzip product files?

PC: To extract a single file or folder, double-click the compressed folder to open it. Then, drag the file or folder from the compressed folder to a new location. To extract the entire contents of the compressed folder, right-click the folder, click Extract All, and then follow the instructions.

Mac: Double click the .zip file, then search for the product folder or product file.

If you continue to have trouble, check out this help article for more tips.

How do I install a font?

After you unzip your font product files, you will see .OTF or .TTF files. To install a font, just double click on the OTF or TTF file. For more information, check out our Font FAQ.

If you’re still having trouble installing the font, please contact the Shop Owner or Creative Market Support.

What software do I need to use this font?

When a font is installed on your computer, it can be used with any program that allows you to create text. Fonts will work in Microsoft Office applications, Adobe software, and almost any other program with a text editor. You can learn more in our Help Center about OTF special features and installing your new font.

Note: As an exception, OpenType SVG fonts / color fonts require Photoshop CC 18.0+, Illustrator CC 22.0.0+, or InDesign CC 13.0.1+. To learn more about installing color fonts, check out this Color Font FAQ.