MARGAUX / Brand Guidelines Template

— ADOBE INDESIGN & CANVA PRO —

Consistent brand presentation can increase revenue by up to 33%. Be on brand, every time, with the MARGAUX Brand Guidelines template.

MARGAUX is a 32-page editorial brand guidelines template built in the spirit of a printed monograph — warm neutrals, soft italic display type, generous white space, and a single sienna accent that does the work of ten.

Designed for boutique studios, brand designers, and creative directors working with hospitality, fashion, and lifestyle clients who want their guidelines to feel like a printed volume — not a stock pitch deck.

Our brand guidelines template lets you simply add your logo, images, and edit the brand colours and typography — and you're good to go. Don't waste time, we've done all the hard work for you. Print or export to PDF and send to clients.

Designed to be as flexible and versatile as possible — for a variety of clients.

You might also like:

MARGAUX / Instagram Post & Stories ( https://creativemarket.com/Leleka.Store/292246803-MARGAUX-Instagram-Post-Stories )

WHAT'S INCLUDED

• 32 master pages

• 7 fully-developed chapters

• 16:9 widescreen format (1920×1080px)

• Adobe InDesign (.indd + .idml backwards compatibility)

• Canva Pro editable template link

• 12-column editorial grid system

• Real placeholder copy throughout — no Lorem Ipsum

• Approvals page, colophon, version history

• Help file with font links & editing tips

• Free Google Fonts only

7 SECTIONS INCLUDED

• I. THE HOUSE Brand story, mission statement, five core values

• II. THE MARK Primary lockup, roundel, stack, monochrome cuts, clearspace rules, minimum size, six misuse examples

• III. THE PALETTE Primary navy, accent sienna, four neutrals, with full HEX/RGB/CMYK/Pantone references

• IV. THE WORDS Display, body, and caption typography hierarchy, character sets, tracking and sizing specs

• V. THE GAZE Photography direction, five rules of looking, subject & light, composition, 12-cell mood grid

• VI. VOICE & TONE Five voice principles, six do / don't pairs with real example copy

• VII. IN THE WORLD Business card, letterhead, envelope, digital applications, social tiles, packaging

KEY FEATURES

• ✓ Fully editable — all elements, colours, and fonts

• ✓ Centrally adjustable colour swatches

• ✓ Paragraph and object styles for one-click edits

• ✓ Master pages for streamlined global changes

• ✓ Real, written placeholder copy throughout

• ✓ Free Google Fonts — links included

• ✓ Help file with full editing instructions

• ✓ Designed for InDesign and Canva Pro

PERFECT FOR

• Brand designers presenting identity work to clients

• Creative studios building case study decks

• Hospitality, fashion, and lifestyle brand managers

• Boutique agencies pitching premium clients

• In-house design teams documenting visual systems

• Freelancers who want deliverables that feel considered, not exported

WHAT'S NOT INCLUDED

• Photography shown in preview images (mockup only)

• Logos shown in preview images (sample brand only)

• Adobe InDesign or Canva Pro subscription

• Fonts (free Google Fonts — direct download links provided)

FILE FORMATS

• .indd (Adobe InDesign CC 2020+)

• .idml (backwards compatible to CS4)

• Canva Pro editable template link (.txt)

• Help.pdf with full instructions

• Fonts.txt with Google Fonts links

HOW TO USE

1. Open the .indd file in Adobe InDesign, or click the Canva Pro link to add the template to your account.

2. Replace placeholder logo, photography, and copy with your client's content. Comments throughout show exactly where to swap each element.

3. Update the colour palette from a single swatch panel — instructions in the Help file.

4. Export to PDF for client delivery, or share the live Canva link for collaborative review.

FONTS USED (free, links in download)

• Fraunces (display)

• DM Sans (body)

• IBM Plex Sans Condensed (captions)

• All free for commercial use.

PAIRS WITH THE MARGAUX SERIES

MARGAUX is part of an ongoing series of slow, editorial templates designed to live alongside each other — same grid, same restraint, same quiet typography.

More volumes coming soon.

Please note:

• Information about licenses: https://creativemarket.com/licenses

• Important: You are not allowed to resell or distribute the original files in any way!

• Mock-Ups and photography shown in previews are for presentation only and NOT included in the purchase.

• Use Adobe InDesign (CC 2020 or later) to edit the .indd / .idml files, or Canva Pro to edit via the template link.

• In the CANVA editor you can change colours, typography, and replace images, but advanced master-page features work best in Adobe InDesign.

• If you have any questions feel free to contact me

Thanks ♥♥♥