UMBER / Brand Guidelines Template
About
— CANVA PRO + ADOBE INDESIGN —
80 slides. 10 chapters. One complete brand system for wellness, apothecary, and ritual-driven brands.
UMBER is a premium brand guidelines template built for studios and independent brand designers working with slow luxury clients — wellness practitioners, apothecary makers, botanical product lines, and ritual lifestyle brands. Every chapter is designed to communicate a considered, authoritative brand identity without relying on overused aesthetic shortcuts.
Our templates let you present a complete brand system — strategy, identity, voice, imagery, stationery, social media, and packaging — inside a single, production-ready document. Real placeholder copy throughout. No Lorem Ipsum anywhere.
Designed to be as flexible as your clients require and as resolved as a finished brand deserves.
WHAT'S INCLUDED
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80 master pages
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10 fully-developed chapters
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16:9 widescreen format (1920 × 1080 px)
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Adobe InDesign (.indd + .idml backwards compatibility)
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Canva Pro editable template link
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Real placeholder copy throughout — no Lorem Ipsum
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Help file with font links & editing tips
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Free Google Fonts only
TEN CHAPTERS — 80 PAGES
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Ch 01 — Brand Vision · mission, values, audience, manifesto
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Ch 02 — Logo System · primary, variants, monogram, misuse
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Ch 03 — Color Palette · five tones, codes, WCAG contrast
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Ch 04 — Typography · scale, pairing, hierarchy, don'ts
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Ch 05 — Imagery & Mood · direction, lighting, composition, seasons
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Ch 06 — Brand Voice · tone, vocabulary, writing rules, rewrites
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Ch 07 — Stationery · card, letterhead, envelope, label
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Ch 08 — Social Media · grid, posts, stories, profile setup
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Ch 09 — Packaging · carton, label system, tissue, unboxing
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Ch 10 — Usage Rules · don'ts, partner license, file handoff
COLOR PALETTE
Dark Roast · Umber · Clay · Driftwood · Cream A five-tone palette drawn from apothecary interiors, amber glass, and aged mineral surfaces. No cool tones. No pure black.
TYPOGRAPHY
Tenor Sans · Spectral Light Both available free via Google Fonts — no additional licenses required.
WHO IT'S FOR
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Independent brand designers and studios
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Wellness practitioners building a brand identity
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Apothecary and botanical product brands
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Creative directors presenting to slow luxury clients
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Anyone who needs a complete, production-ready brand system
FORMAT & COMPATIBILITY
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Canva Pro (16:9 presentation format, template link included)
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Adobe InDesign (INDD + IDML, fully editable)
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80 slides · 10 chapters
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All text, colors, and images fully editable
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Canva Pro subscription required for the Canva version
WHAT YOU'LL RECEIVE
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Canva Pro template link (via auto-message after purchase)
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Adobe InDesign files (INDD + IDML)
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Help file with font download links and editing tips
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Free Google Fonts — no additional licenses required
PLEASE NOTE
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Canva version requires an active Canva Pro subscription
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Mockup photography shown in previews is not included
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This is a digital product — no physical items are shipped
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Fonts are free via Google Fonts and must be installed separately
UMBER · Brand Guidelines Template · 2026 · Leleka.Store
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