73-Page Brand Style Guidelines

In the new update (20th of April):

• Paragraph Styles;
• Character Styles;
• Minor Updates;

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We are introducing the 3rd version of the most comprehensive, professional, and unique Brand Style Guide on the market - totally reimagined!

We are introducing the 3rd generation of the most comprehensive and exclusive Brand Style Guidebook! In a whole new design, expanded structure, improved presentation of the identity work, and new chapters. The Style Guide was created and used by the global design studio Smotrow Design (smotrow.com).

Review from 24th of March

This brand guideline template is exactly what I need as a Brand Strategist and Visual Designer. For months, I struggled to find a brand guideline template to distinguish me as a branding professional. I required not only a visual identity guideline but also guidelines for verbal identity and marketing collateral. I also needed a template made with Adobe InDesign, the industry-standard software for print layout design. This brand guideline does everything I need and is a great starting point for brand strategists who want to streamline production. I will be adjusting page sizes for US clients and adding my own additional verbal identity pages. Thanks Nikita and the Smotrov Design team! (Elizabeth Geren)

The Style Guide you are using is the cornerstone of the entire design process. After being delivered to a client, it is a file that hundreds, if not thousands, of people will read and use. We can help you with such a complex and detailed manual that explains your work.

Don't miss your chance of becoming a higher-paid designer - download the Style Guide today at a lower price!

A perfect formula for delivering world-class identity projects

This Style Guide is a perfect introduction to your client's new brand identity - from brand architecture and strategy to logo, colors, typography, patterns, icons, layout principles, tone of voice, imagery, illustrations, and compositions! Now revised, redesigned, and significantly improved. Deliver projects of the scale-like Airbnb, NASA, McDonald's, Nike, etc.

We spent years finding a perfect formula for creating a professional brand style guide! And finally found it! This Style Guide provides detailed guidance for how the brand should be presented visually and verbally, internally and externally, across all applications and audiences.

“Deliver projects like a PRO with this outstanding style guide kit from a team of professionals.”

• • Dilara Simpson, Graphic Designer

Why this Style Guide is what you need

The 73-Page Style Guide Vol. 3 is a reimagined version of the most comprehensive, easy-to-use, and widely unavailable brand style guide for designers, creative directors, and design studio owners.

From the tone of voice to strategy, from logotype principles to a color palette or layout principles, the Style Guide offers you a ready-to-use asset for creating and transferring a first-class job.

The previous version became a top seller with thousands of downloads worldwide. This one is a whole another level.

Download it once and show your professional level in every project.

“This style guide kit is, without a doubt, the best template I have ever bought online. It earned me a whole lot of money.”

• Ruth Isenberg, Freelance Graphic Designer

How your design practice will change after the purchase of the Style Guide?

After downloading, you will:

• Empower your clients to roll out their new brands beautifully. Deliver projects with budgets starting at $10K+
• Build a more profitable design practice with successful clients;
• Represent the unique character of a brand properly
• Professionally present yourself as a designer;
• See your brand operating globally without inconsistencies, be proud of what you've done;
• Receive calls from other clients who saw your work and want the same for them;
• Save weeks of work and spend that time on new clients;
• Handle your work to internal design teams professionally;

We did all the writing, so you don't have to. It is a proven shortcut. You can copy and paste text for every section, regardless of the type of style guide you create. No more sitting down and writing out detailed instructions—ever.

Typography guidelines

When creating an identity, typography is a crucial part. It's as valuable as a logo because it differentiates the company everywhere - from a website to brochures and business cards. Clients will differentiate a brand based on the font they see.

Defining the rules of working with type is crucial for your client's long-term success. In this Style guide, we defined:

• Brand typefaces;
• Typography system;
• Pairings;
• Pairings guidelines;
• Typography guidelines;

It's all you need to build a solid and lasting typography system for your client.

Use a Style Guide like in IBM, Uber, Slack, McDonald's, NASA, etc.

You might think that these giants have something special. Something unavailable for you and your clients. Even though their style guide is a confidential asset, you can have the same! And this Style Guide Template enables this opportunity!

We had worked with huge corporations and then used that experience to create this Style Guide Template. So it has a similar structure, information, chapters, and even description.

After downloading, you will use the best practices from the top corporations! Moreover, the style guide is filled with ready-to-use content for you to learn how to explain the work performed professionally.

This style guide will transform your design practice for the better. One day, you’ll look back at the moment when you downloaded this Style guide and marvel at your progress and the number of successful projects you were able to deliver!

The most comprehensive Style Guide available for download ever!

Table of Contents

1. Introduction. Who we are, why we do it, how we do it, fundamental principles, core brand guidelines (with custom illustrations).

2. The tone of voice. Personality and expression, examples of how we speak, abbreviations.

3. Logotype. Logo lockups, alternative versions, social lockups, ad banners, colors, sizes, clear space, partnerships, guidelines.

4. Typography. Main typeface, additional typefaces, typography system, pairings, pairing guidelines, guidelines.

5. Brand colors. A color palette, accent colors, corporate color, Stratton in colors, functional colors, guidelines.

6. Icons. Principles, colors, construction, examples, guidelines.

7. Layout principles. Be generous with space, keep it simple, create clear order, pay attention to details.

8. Imagery. Image tonality, basic principles, guidelines.

9. Inspirational examples. Quotes, business cards, T-Shirts, ID cards, envelopes, outdoor signs.

10. References. Legal, trademarks rules.

11. Contacts.

Files you will get:

• An Exclusive 73-Page Style Guide (Print-Ready);
• Fully Customizable Template Files: INDD;
• Links to Assets;
• Ready-to-use Structure;
• Pre-filled Content;
• Masterpages, Paragraph & Character Styles;
• BONUS: An Illustrations Pack;
• BONUS: Fonts Used in the Style Guide;
• 24/7 Online Support;