Branding Strategy Template + BONUS

Branding Strategy and Creative Direction Template for designers | Canva

Before diving into creating a brand, starting with a strong foundation of branding strategy helps sets the tone for the project. Using your strategy to guide your creative direction for your brand creation helps the client visualise what you propose. The structure of this template has been designed to help you take your client through the branding strategy and showcase the creative direction you have in mind for their brand clearly and concisely.

Plus BONUS resources of The Type Pairing Guide and The Colour Book to support and inspire your brand creation.

28 PAGES INCLUDING:

• General cover pages
• Table of contents
• Section cover pages
• Strategy section
• Creative direction section

STRATEGY SECTION:

• Vision, mission, values, purpose, and buzzwords
• Target audience, values, hesitations, dream client persona
• Competitor analysis, point of difference, positioning, tone of voice

CREATIVE DIRECTION:

• Moodboard
• Steering away from
• Typography direction
• Colour palette & psychology
• Imagery direction

BONUS RESOURCES:

• Type Pairing Guide with a library of fonts to swipe for your next branding project
• Colour Book with a library of colour palettes to inspire you for your next project

FEATURES:

• Quick and easy to edit in Canva
• All fonts and colours are customisable to suit your branding
• Only free fonts used for personal and commercial use
• Comes in landscape format

SOFTWARE REQUIREMENTS:

Canva

PHOTOS + FONTS:

The photos and fonts used in the template are all free to use and have been included. However, we recommend you switch them out with your own to fully customise the template to your own brand personality. The link to download the fonts are available in your download.

NOT INCLUDED:

Full-on help guide for Canva editing. This is not a training exercise, you will need to know how to edit an Indesign document or else learn at your own pace using Canva tutorials/Youtube.

WHO IS THE TEMPLATE FOR?

While it is created specifically for brand and web designers, most creative service providers in a similar industry could tweak the template to suit their services.

HOW DO I USE IT?

Download the template by following the links in the access guide PDF provided and go ahead and replace the content with your own.

WHAT CAN I CUSTOMISE?

Everything! You can move, edit or change all the elements in the template. You can add, remove or duplicate pages as well as change the order. All colours and fonts are completely editable so you can swap them out for your own branded ones.