Food Truck Email Kit — 4 Emails

4 ready-to-send email templates built for food trucks, pop-up kitchens, and mobile food vendors.

The Rolling Smoke email kit gives you everything you need to keep customers hungry and coming back — from weekly location schedules to catering inquiries and loyalty rewards. Each template ships in two versions: a drop-in Mailchimp template with merge tags and editable regions, and a clean HTML file for any ESP or self-hosted send.

What's Inside

• Weekly Location Schedule — Tell fans where you'll be parked this week, with a location grid, daily specials, and a "Find Us Today" call to action

• New Menu Item Launch — Introduce a new dish with a hero photo, description, price, dietary badges, and an "Order Now" button

• Catering & Private Events — Showcase catering packages, per-head pricing, event types, a customer testimonial, and a "Get a Quote" CTA

• Loyalty & Rewards Update — Show points balance, earned rewards, exclusive member deals, referral bonuses, and a "Redeem Reward" button

Design Details

• Color palette: Charcoal (#2D2D2D) headlines, vibrant orange (#FF6B35) CTAs, warm cream (#FFF8F0) background, clean white (#FFFFFF) cards

• Typography: Georgia for headlines, Arial/Helvetica for body — email-safe, no web fonts required

• Layout: 600px max-width, table-based structure, fully responsive with media queries

• Outlook-ready: MSO conditionals for bulletproof buttons and layout fallbacks

• Dark mode aware with appropriate meta tags

Mailchimp Version

• Drop directly into Mailchimp's code editor

• Merge tags pre-wired: |FNAME|, |UNSUB|, _|UPDATEPROFILE|, _|CURRENTYEAR|, |LIST:COMPANY|, |LIST:DESCRIPTION|, _|HTML:LIST_ADDRESSHTML|

• mc:edit regions on all editable content blocks

• |ARCHIVE| link for "view in browser"

• _|IFNOT:ARCHIVEPAGE| conditional wrappers

HTML Version

• Clean, copy-paste-ready HTML

• #view-online and #unsubscribe placeholders for your ESP

• {{first_name}} personalization tokens

• No Mailchimp dependencies

What Makes This Kit Different

• Niche-specific — built for food trucks, not generic restaurants

• Realistic content — pre-filled with believable menu items, prices, catering packages, and Las Vegas locations

• Casual tone — fun, approachable copy that matches the food truck vibe

• Production-ready — valid email HTML, tested structure, real-world CTAs