You’ve designed an exciting website, featuring some amazing content. You sell quality products or offer services that your customers won’t find anywhere else. You have launched promising marketing campaigns and are addressing a very specific audience that should come knocking on your door any minute. But what if it doesn’t happen? What if there’s still something you’re forgetting? All of the above won’t work alone; there’s one last step you need to take, which is to create a buzz around your website. How else are your customers going to know what you have to offer? Here are give ways to get started.
1. Make the Most of Social Media
Create attractive pages on all major social networks, such as Facebook, Twitter, Pinterest, Instagram, and YouTube. Load them with teasers, one-liners, quality images, and videos, as well as fun facts that are relevant to your type of business.
Add links to your website in every post you share and engage extensively with other users. Re-share their content and comment on their posts. What you are ultimately trying to do is get your audience so excited about your social media pages, that they are eager to find out more about you and look for your website.
The key here is engagement. Don’t make your social pages feel like link-pushing robots. Give them a personal touch and let your followers know that there’s a real person on the other end.
2. Support Charitable Causes
One of the smartest and most effective ways to build a buzz around your website is to openly support charitable causes and use your business to raise awareness on a specific issue. Promise to offer a chunk of your earnings to a cause and make sure you always do so. Your website should stand for something–something noble, something respectable–and your marketing campaigns should focus on letting the world know what that is. Not only will you gain credibility by supporting charitable causes, but your brand will grow to signify respect and appreciation.
You can see this principal in action by looking at Pedigree dog food ads. Much of their advertising is focused on finding shelter dogs loving homes rather than on selling their product. This communicates an emotional connection with the brand and helps their customers feel good about buying their product. The campaign was a massive success initially and has now run for several years.
3. Run Contests or Offer Freebies
Offer something to your visitors for free, to raise awareness of your brand, and to keep them coming back to you. If you’re selling products or offering services, then why not run a contest that gives visitors the chance to get their hands on some exciting freebies? Offer a free eBook, an online tutorial, a Skype meeting, or gift vouchers–it doesn’t have to be anything fancy, it just needs to help spread the word, get potential customers curious about your business, and make them want to come back to you.
You need look no further than our own site to see this idea in action. We offer three unique free goods every week to our Facebook fans.
4. Tell Your Story
A great way to create a buzz around your website is by having your entrepreneur profile featured in a magazine or website of your niche. So contact websites that are known to interview entrepreneurs and give some time to effectively present your brand, your strategies, and goals. Talk about your charitable cause and share your personal story. Get the readers excited about you and your company and they’ll soon be clicking on your website.
5. Ask For Feedback
At the end of the day, there’s nobody better to ask for advice than your own target audience. So have a look at what your visitors have to say. Ask them to offer you feedback and encourage them to fill out surveys and questionnaires. Post polls or ask users to leave comments under your articles. Get their opinions on everything, from a logo change to your latest products, and ask them to share your posts.
The more you get your readers engaged and involved, the more they will spread the word on your website and make others excited about it, too.
Get Started!
If you want to create a buzz around your website, make the most of social networks, engage with your visitors through contests, and share other people’s content. Work as part of a team, ask for feedback, support a charitable cause, and have your story featured on a few different credible entrepreneur profile websites that your readers know and trust. If your business and website have what it takes to stand out, they no doubt will–just keep your customers’ needs in mind and they will return the favor.
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