Bad or Rad: Pearson's New Logo

By on May 2, 2016 in Inspiration
Bad or Rad: Pearson's New Logo

Pearson, "The world’s leading learning company," has a history that dates back to 1724, so it’s no surprise they were looking for a brand refresh. They recently spruced up their logo. Here's the old one:

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And here's the new one:

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The logo was designed by Freemavens our of London, with identity work done by Together Design.

The most obvious thing to note here is the integration of the Interrobang, a bit of punctuation that only a few grammar geeks may know. It basically combines the exclamation point and question mark to function as "?!" at the end of a sentence, but in one glyph. The video above gives some background on why its inclusion aligns with their brand and mission.

Anyways, here's what the world at large (or folks on Twitter, anyway) think:

What about you? Do you dig the new Pearson logo or should they toss it?

via Under Consideration


Kevin Whipps is a writer and editor based in Phoenix, Arizona. When he's not working on one of the many writing projects in his queue, he's designing stickers with his wife at Whipps Sticker Co.

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5 Comments

  1. I've met too many designers so quick to harshly criticize. Largely learned to ignore it. Everyone always thinks they could do better.

    • Staff

    I'm usually the first to complain when an established company tries to reinvent their logo... I kinda like this one though. The old logo was pretty generic and lifeless, the new one is fun, and I love the concept of turning an interrobang into a P. I'm happy to see them design something that doesn't jump on the latest trend but instead move towards a symbol that they can own for a long time. Hats off to the team behind it.

    • Staff

    I have to say that my favorite design decision here was going for a serif typeface despite the current trend to do the opposite. Also very much into the different applications that they are proposing, and definitely excited by those last 10 seconds of video.

    • Staff

    Totally agree with you @Ian Moore! So many designers are too quick to judge. In this case, the idea behind the interrobang really ties it all together.

  2. All I can think of is: Peason! at the Disco, because Brendon Urie of Panic! has a tattoo similar to the new logo.

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