Brand Typography: 50 Unique Fonts That Are Perfect for Logo Design By Laura Busche Laura Busche on Aug 18, 2020 in Inspiration Tweet This Share This Finding the perfect font family for a branding project can be a grueling task. Between identity, business and design considerations, you can spend days in what may start to feel like a scavenger hunt. At some point, you've probably looked at so many fonts that they all started to look the same. I've been there, and it can be depressing. My goal with this article is to point you to a few font families that provide distinction, readability, flexibility, and timelessness — four factors that are crucial for brand typography. I explore many other ideas about brand symbols in the Lean Branding book, in case you're interested in learning more. For now, let's look at logo-ready fonts for 5 different industries: Fashion BrandsConsulting BrandsLifestyle BrandsTech BrandsHospitality Brands You can find even more unique fonts that are ideal for branding projects here. 1. Fashion Brands Some of the main traits to keep in mind while looking for a font that's fit for your fashion brand include exclusivity, sophistication, and extensibility. Remember that whatever font family you select will likely be applied across different types of mediums: packaging (bags, boxes), retail elements, print, web, and more. It's important to note, and please remember this as you read the rest of this article, that none of these recommendations are dogmatic — branding rules and conventions are being defied all the time, and that's OK too. Recommended font families Prestiggio Elegant Fashion Font by REKORD in Fonts Sweet Sucker Punch by Sam Parrett in Fonts Filson by Harmony Type Co. in Fonts Bloomsbury - Script, Sans & Serif by Ian Barnard in Fonts Bohema by Lacre Type Foundry in Fonts Wayfarer - Hand Drawn Font by Hustle Supply Co. in Fonts Parlour - Vintage Serif by Hustle Supply Co. in Fonts Bahn Pro FAMILY by MARTINI Type Designer in Fonts 2. Consulting Brands Moreso than other types of brands, consulting brands need to convey trustworthiness and solidity. People need to be able to believe in your professional competencies to solve their most pressing issues. This notion of trust can be established with a solid brand identity that projects cohesion and care. Recommended font families RNS Camelia by RNS Fonts in Fonts Argent CF: expressive serif font by Connary Fagen in Fonts Fibon Sans Font Family by Hederae Type Foundry in Fonts BERLIN - Minimal Typeface + Web Font by Designova® in Fonts Venti CF sans serif font family by Connary Fagen in Fonts Corporative Soft - 50% off by Latinotype in Fonts Quincy CF: vintage serif font family by Connary Fagen in Fonts Nord Typeface by Letterwerk in Fonts Anaheim Gothic Font by Vintage Type Company in Fonts Venice Serif - Font Family by Unio | Creative Solutions in Fonts 3. Tech Brands Like consulting brands, tech brands are strongly dependent on reliability. Can we portray how stable and modern our product is with sound design decisions? Most importantly: can we differentiate our offer from that of competitors in such a saturated marketplace? True: brands in every other category on this list will need to think about web typography. Also true: tech brands will probably prioritize this factor even more. Recommended font families Halis Rounded by www.ahmetaltuntype.com in Fonts Odudo Soft - Typeface by Thom Niessink in Fonts Univia Pro - 18 fonts by Mostardesign Type Foundry in Fonts Monopolix - A Simple & Clean Sans by NimaType in Fonts Texta Complete Family - 50% off by Latinotype in Fonts Texta Complete Family - 50% off by Latinotype in Fonts Muller Family - 44 fonts by Fontfabric in Fonts Power Grid 2.0 by Sketchbook B in Fonts Graphique Pro Next Comp by profonts in Fonts 4. Lifestyle Brands Lifestyle brands often focus on aspirations — those ingrained human desires that can only (or better) be achieved through this specific product/service/content. Think about a fitness blogger that uses various types of products to help you get closer to that ideal figure, or a fashion brand that has expanded into the pizza business (hi, Urban Outfitters!). While these brands' initial space might have been clearly defined, they slowly began to transcend that original purpose and started to offer services that impact nearly every area of our lives. Recommended font families Oregon Font by Mark van Leeuwen in Fonts Showcase - 50% off by Latinotype in Fonts Palm Canyon Drive by RetroSupply Co. in Fonts Kulacino Rough & Regular by Imagi Type Co. in Fonts Naive Gothic Condensed by Yes! Creative in Fonts NovaDeco Type Family by Types and Boats in Fonts 5. Hospitality Brands Hospitality businesses, specifically hotels, restaurants and cafés, are responsible for creating a welcoming experience that users look forward to repeating. The idea of comfort is at the core of these brands and their identity. Therefore, employing font families that point to delight, tranquility and joy is a key consideration for designers in this space. Recommended font families Freestyle by groens in Fonts Candlescript Pro by Vast in Fonts Flamingo - formal script by Blessed Print in Fonts Alehouse Combo Font by Vintage Type Company in Fonts MB DECO by Ben Burford Fonts in Fonts Tropen Font Family by www.ahmetaltuntype.com in Fonts Waverly CF: art deco sans-serif font by Connary Fagen in Fonts Le Gourmet Typeface by Imagi Type Co. in Fonts Save Free lettering worksheets Download now! Download now! Getting started with hand lettering? Download these worksheets and start practicing with simple instructions and tracing exercises.
Laura Busche Following Follow laurabusche.com Laura's Shop → Brand strategist. Creating design tools to empower creative entrepreneurs. Author of the Lean Branding book. MA in Design Management from the Savannah College of Art and Design (SCAD). Design Trend Report: Summer 2021 • Jun 15, 2021 0 Comments Introducing Our Color of the Season: Sunbaked Mint • May 28, 2021 0 Comments All Posts by Laura →
Laura Busche Staff Thought it would be useful to give specific advice, since each category has such a different audience :) @Melissa Worcester Jan 28, 2016
Casey Butler These fonts are brilliant! As a graphic designer myself, I would defiantly recommend using these fonts in the future! These fonts are simple, clean, and exactly what I am looking for! Thank you so much for all your help! Mar 9, 2016
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