Categories / Others

Design it Yourself: Custom Social Templates to Match Your Brand

Hyo Song March 12, 2025 · 2 min read

Let’s dive into a new creative project in our Design it Yourself series: designing custom social media templates that reflect your brand’s style. Whether you’re updating your Instagram or enhancing your Facebook, having a unified look on your social platforms can really make your presence feel more cohesive. Here’s a simple guide on creating your own eye-catching social templates using Canva, based on the visual we’ve got.

Step-by-Step Tutorial

1. Start with Inspiration: First off, grab a moodboard template to organize your thoughts and inspirations visually. This one is perfect for sketching out the vibe you’re aiming for:

2. Define Your Aesthetic: Think about words that describe your brand’s personality. Keep these descriptors in mind as you build your moodboard, ensuring each element aligns with these qualities.

3. Collect Your Visuals: Gather images, textures, color swatches, and type samples that resonate with your brand’s ethos. Mix these to paint a clear picture of your style. Consider the lifestyle your brand embodies and choose elements that reflect this.

4. Choose the Right Template: Select a base template that matches the type of content you typically post. I like this one for its adaptability: Instagram Salon Template CANVA. It has a flexible layout that’s easy to customize.

5. Bring Your Moodboard into Play: Before tweaking the template, upload your moodboard into Canva to keep it visible. Use it as a reference as you adjust the template to fit your brand.

6. Customize Like a Pro: Change the template’s colors and fonts to match the tones and mood you’ve captured in your moodboard. For an elegant touch, I’m using the Aida font, available here: Aida Elegant Ligature Serif. Replace the template images with ones from your collection.

7. Create Multiple Versions: Don’t just settle for one design. Experiment to create various layouts for different types of posts—like grids, stories, and announcements.

8. Showcase Your Designs: After you’ve created a series of templates, see how they look in real settings. Use these mockups for a realistic preview:

And that’s it! You’ve got your own set of custom, brand-aligned social media templates ready to enhance your online look. Have fun designing and using them!