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Font Licensing for Designers: The Essential Guide

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Creative Market March 12, 2024 · 11 min read

Navigating the intricacies of font licensing is a critical task for designers, ensuring that every typeface used in their projects is compliant with legal standards. This guide is tailored to demystify font licensing, covering everything from desktop licenses to custom licenses and how they apply in various formats and platforms like Adobe, Canva, and social media.

1. Decoding Font Licensing: Essentials for Designers

Font licensing is more than a mere formality; it’s a crucial aspect of design that protects both the designer and the type foundry’s intellectual property. Whether you’re selecting a new font from a type foundry or using fonts in Adobe projects, understanding the end user license agreement (EULA) is paramount.

Types of Font Licenses

At Creative Market, we group font formats into two categories:

  • The first format is installable OTF and TTF files are perfect for publishing, offering crisp, scalable type for print and documents. 
  • Embeddable WOFF and WOFF2 files are the go-to for design, ensuring your text looks sharp on any screen even if the user doesn’t have the font installed.

If the license you purchase allows installing the font on your computer, you’ll get installable files. Embeddable files come with licenses that allow embedding and if the license allows both you get access to both installable and embeddable font files. Learn more about our license types here.

Here’s a recap of the types of licenses we offer at Creative Market:

  • Desktop License: Install fonts for a set number of users, suitable for a range of projects from logos to stationery. Desktop fonts are available in TrueType (TTF) and OpenType formats (OTF).
  • Webfont License: Use fonts on websites with a predefined pageview limit, employing the @font-face selector for CSS integration. Web-ready fonts are delivered in formats like WOFF and WOFF2.
  • App and Epub Licenses: Embed fonts in applications and digital publications (epubs), ensuring a seamless user experience.
  • Enterprise Licenses: Tailored for broader usage scenarios, including digital ads and server use, to accommodate specific project requirements. Get in touch with our Enterprise Sales team for details. 

Understanding the various types of font licenses, from desktop to mobile app licenses, is foundational for designers. By familiarizing yourself with each license’s nuances and ensuring compliance, you can safeguard your creative projects and uphold the integrity of the type designers’ work. Always start your design process by reviewing the EULA of your chosen fonts to prevent any legal complications and maintain the authenticity of your designs.

2. Understanding Usage Rights and Formats

Usage rights are at the heart of font licensing, dictating how and where a font can be used. Whether it’s for an ePub or a social media post on platforms like Canva, each format may require a different approach to licensing.

Formats and Licensing

  • Different formats, from print to digital, might necessitate specific licenses, such as an ePub license for digital publications or a custom license for unique projects.
  • Usage rights outlined in the EULA specify the do’s and don’ts, ensuring designers use fonts within the legal boundaries set by the type foundry.

The realm of usage rights and formats in font licensing is vast and varied, necessitating a careful approach to selecting and applying fonts across different mediums. Whether you’re designing for print, digital, or social platforms like Canva, ensure that your font choices align with the legal stipulations outlined in their respective EULAs. This due diligence will protect you legally and enhance the versatility and impact of your design work.

3. Commercial Font Licenses and Pricing

For commercial projects, understanding the scope of commercial font licenses is crucial. These licenses are often more comprehensive than a standard desktop license, allowing for broader use but also come with specific pricing models based on factors like pageviews or the extent of use in a mobile app.

Navigating Commercial Licenses

  • Pricing for commercial licenses can vary greatly depending on the intended use, whether it’s for widespread distribution in a mobile app or for branding purposes across social media platforms.
  • Obtaining a commercial license typically involves direct negotiation with the type foundry or font provider, ensuring the terms align with the project’s needs. Our Enterprise Sales team is ready to assist with any inquiries beyond standard license offerings, ensuring you find the perfect typography solutions for your projects.

Navigating the complexities of commercial font licenses and their associated pricing models is critical to professional design work. By understanding the scope and limitations of these licenses and engaging directly with type foundries for tailored solutions, designers can effectively leverage premium fonts to elevate their commercial projects while adhering to legal standards.

4. Open-Source Fonts: Exploring SIL and Open Font License

Open-source fonts, governed by licenses such as the SIL Open Font License, offer designers a flexible and cost-effective option. These fonts come with fewer restrictions, allowing for modifications and broader use without the need for a custom license.

Benefits of Open-Source Fonts

  • With an open font license, designers can freely use fonts in various projects, from desktop publishing in Adobe to web design, often without worrying about pageviews or additional pricing.
  • Open-source fonts are especially useful for projects with limited budgets or those requiring extensive font customization.

However, it’s important to note that while open-source fonts offer many freedoms, they may still come with certain restrictions, particularly regarding redistribution or commercial use, underscoring the importance of reviewing their licensing terms carefully.

5. Securing Permissions: EULA and Custom Licenses

Securing the right permissions is a legal necessity, outlined in the font’s EULA. Whether it’s for a desktop license or a more specific use like in an ePub format, understanding and adhering to the EULA is key.

Custom Licensing Solutions

  • For projects that fall outside standard licensing terms, a custom license may be necessary. This could apply to high-profile social media campaigns or specialized mobile app designs.
  • Custom licenses offer a tailored solution, granting specific rights that standard licenses may not cover, ensuring full compliance and creative freedom.

Securing the proper permissions through understanding the EULA or negotiating custom licenses is vital in the design process. It ensures that your use of fonts is legally compliant, respects the rights of type designers, and aligns with your project’s specific needs. Always approach font usage with respect for copyright and a commitment to ethical design practices.

6. Distribution Rights: Sharing Your Work Legally

Understanding the distribution rights tied to your font licenses is crucial, especially when your design work is intended for a broad audience, such as in a mobile app or across social media platforms.

Legally Sharing Your Designs

  • Distribution rights detail how and where your work can be shared, crucial for designs intended for public consumption, like social media graphics created in Canva or templates for mobile apps.
  • Ensuring your font licenses, whether a desktop license or a web license, cover your distribution plans is essential for legal compliance.

Understanding and adhering to distribution rights not only safeguards you legally but also ensures that your clients and stakeholders can use and distribute the final designs without encountering licensing issues.

The legal landscape of font use is anchored in copyright law, with the EULA serving as the legal document that outlines permissible use. Adhering to these legal guidelines is non-negotiable for designers wishing to avoid infringement.

Ensuring Compliance

  • Familiarizing yourself with the EULA for each font and understanding its stipulations for use across different formats, from desktop to mobile app designs, is crucial.
  • Avoiding legal pitfalls requires a diligent review of copyright restrictions and licensing terms, ensuring every font used, from open-source to commercial licenses, is fully compliant.

Staying informed and respectful of copyright laws and licensing agreements not only protects you from legal repercussions but also supports the rights and livelihoods of the creators behind the fonts you use.

Copyright restrictions define the legal framework within which fonts can be used, significantly impacting licensing requirements. These restrictions vary across different licenses, from open font licenses to more restrictive commercial and custom licenses.

Copyright and Font Licensing

  • Understanding the nuances of copyright law as it applies to font use, from a standard desktop license to more complex applications in mobile apps or social media, is essential for every designer.
  • Respecting copyright restrictions not only safeguards your projects from legal issues but also respects the creative work of type foundries and font creators.

Navigating the landscape of copyright restrictions is essential for every designer, ensuring that your font usage respects the legal and creative rights of type designers. By thoroughly understanding and adhering to the terms of font licensing agreements, designers can avoid legal pitfalls, contributing to a respectful and legally sound design community. Remember, informed font selection and usage are key to successful and responsible design.

Font licensing is a critical aspect of design that intertwines legal, ethical, and creative considerations. By understanding the nuances of usage rights, commercial licenses, open-source opportunities, permissions, distribution rights, legal use, and copyright restrictions, designers and marketers can navigate the complex landscape of font licensing with confidence. This knowledge not only ensures legal compliance but also fosters respect for the creative community, contributing to a more ethical and sustainable design practice.

Remember, the fonts you choose and the way you use them can significantly impact the success and legality of your design projects. Take the time to understand font licensing, and let this awareness guide your creative decisions, ensuring your work is both legally sound and creatively brilliant.


What is a webfont, and how does it differ from other font files?

A webfont is specifically formatted for use on the web, allowing it to be loaded directly from a server onto a webpage via CSS, ensuring text is editable and scalable. Unlike traditional font files used in desktop publishing, webfonts are optimized for speed and compatibility across browsers and devices.

What is a webfont license, and when do I need one?

A webfont license grants permission to embed font files directly into websites, making the typography part of the website’s design. You’ll need a webfont license if you intend to use a specific font as part of your website’s design, rather than as static images or graphics.

How does embedding fonts in digital products work?

Embedding fonts involves including font files within digital products, such as apps or eBooks, so that the text remains editable and the typography consistent. This requires an additional license that specifically covers the embedding of font files in digital products.

Why is typography important in web design?

Typography is a crucial element of web design that affects readability, user experience, and the overall aesthetic of a site. Good typography enhances the communication of your message and contributes to the site’s visual hierarchy and brand identity.

How do Google Fonts simplify font usage for graphic designers?

Google Fonts offers a vast library of open-source webfonts that are free to use, simplifying font usage for graphic designers by providing easy access to a wide range of typefaces that can be readily incorporated into web designs without licensing fees or compatibility concerns.

Do I need an additional license for using a font on business cards or other print materials?

Yes, if you plan to use a webfont for print materials like business cards, you’ll likely need a desktop font license or an additional license that covers print usage. Webfont licenses typically only cover digital use, so it’s important to check the license terms for any restrictions on print use.

Can fonts be editable in digital formats, or are they static?

Fonts can be editable in digital formats when embedded correctly with the appropriate license. This allows text to remain selectable and scalable, as opposed to being converted into static images, which can limit flexibility and accessibility.

How does font usage differ between personal use and commercial projects?

Font usage for personal use typically involves projects that are not for sale, distribution, or business purposes and usually falls under more lenient licensing terms. Commercial projects, however, often generate profit or promote a business and require a commercial license to ensure legal compliance.

Why is it important to credit type designers in your work?

Crediting type designers acknowledges their creative contribution and respects their intellectual property. It promotes ethical design practices and supports the type design community, encouraging the continued development of high-quality fonts.

What should graphic designers know about desktop font licenses for web design projects?

Graphic designers should understand that desktop font licenses typically do not permit the use of fonts on the web. For web design projects, a specific webfont license or an additional license that includes web usage is required to ensure legal and technical compatibility.

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