Categories / Brand Studio

Buy Once, Type Forever: The Case for Perpetual vs. Annual Font Licenses

While annual font licenses may appear attractive, they pose challenges for budget management and brand consistency. One-time perpetual licenses offer a compelling alternative.

Creative Market March 12, 2024 · 14 min read

In a nutshell:

  • Recently, annual font licenses have become the only option for many font distributors.
  • Because of the way it’s presented at checkout, it’s very easy to miss that you will only be licensed for 1 year, and then have to pay again (likely more).
  • If you continue using after the 1-year term and don’t renew (even if you are unaware), you and your company or client may be legally liable for unspecified damages for unlicensed past use.
  • The simple solution to this problem is to make sure your font licenses are all perpetual vs annual.
  • Distributors like Creative Market and Fontspring offer worry-free, perpetual font licenses.
  • Even if the specific font you are using is only available from a distributor that insists on annual licenses, Creative Market and Fontspring offer Enterprise support to help find suitable alternatives that can be licensed perpetually.

From corporate branding to user interfaces, the fonts we choose can significantly impact perception and usability. However, beyond the creative decisions lies a critical legal framework governing the use of typefaces: font licensing. 

Navigating font licensing is essential for any organization that values legal integrity, creative excellence, and ethical responsibility. Throughout this article, we will explore the benefits of perpetual font licenses and some of the drawbacks of annual licenses.

What is a Perpetual Font License?

A perpetual font license represents a one-time investment in a typeface, granting the licensee the right to use it indefinitely without the need for renewal fees or additional payments over time. This model contrasts sharply with subscription-based or time-limited licenses, which require ongoing payments to maintain legal usage rights. 

FeatureTime-bound font licensesPerpetual font licenses
RenewalAnnual or monthlyNo need
Font file accessAs long as license is activeForever
Budget allocationRecurringOne-time
Webfont setupTracking script or third-party hosting required Self-hosting allowed
PricingSubject to changes in future paymentsUpfront, locked

*as offered by Creative Market

Benefits of Securing a Perpetual Font License

The perpetual license model is grounded in simplicity, predictability, and cost-effectiveness for users ranging from individual designers to large organizations. They offer a range of benefits that make them a preferred choice for many users, especially within corporate settings where long-term brand consistency, budget predictability, and legal security are paramount. 

Let’s go over some of the benefits associated with one-time, perpetual font licenses.

1. Simpler Purchase Process

The process of acquiring a perpetual font license is straightforward, designed to eliminate the complexity and inconvenience associated with recurring renewals. Once the license is purchased, the font can be used indefinitely for the licensed purposes, without the need to track expiration dates or manage renewal processes. This simplicity ensures a smoother workflow and eliminates the administrative burden often associated with subscription models.

  • Predictability: With no need to plan for annual renewals, budgeting becomes more predictable. Designers and organizations can plan long-term projects without worrying about future license costs or availability.
  • Simplicity: Choosing a perpetual license means dealing with less paperwork and fewer administrative tasks. This simplicity is especially beneficial for creative professionals and organizations who prefer to focus on their core activities rather than license management.

2. Budget-friendly Expense

Perpetual licenses are financially advantageous, especially when considered over the lifespan of a project or the operational period of a business. By paying a one-time fee, users avoid the cumulative costs associated with recurring license fees, which can significantly increase over time.

  • Cost Efficiency: In the long run, perpetual licenses can be much more cost-effective than subscription models, especially for fonts that become core elements of a brand’s identity.
  • Usage-based Scoping: Perpetual licenses often allow for specific usage rights customization, ensuring that organizations only pay for the access they need, without the overhead of unused services or features.

Perpetual licenses offer comprehensive legal protection for the use of the font, significantly reducing the risk of copyright infringement and the associated liabilities. This worry-free coverage is particularly valuable for digital assets that may be widely distributed or accessible online for extended periods of time.

  • Secure Brand Assets: Brands can use licensed fonts with peace of mind, knowing their use complies with copyright laws, thus protecting against legal challenges. 
  • Reliability: The assurance of perpetual rights means that fonts can be used in long-term projects without the risk of losing access due to licensing changes or discontinuation of a subscription service.
Bistro branding featuring Agile Sans by Fenotype

4. Long-term Project Friendly

For projects with a lengthy timeline or for brands looking to maintain a consistent visual identity over many years, perpetual licenses offer an ideal solution. The one-time fee model aligns perfectly with the needs of long-term projects, providing both financial and operational advantages.

  • Consistency in Branding: A perpetual license ensures that a brand can consistently use its chosen fonts across all mediums like social media, email, paid media, and other platforms without interruption, crucial for maintaining brand identity.
  • Flexibility and Freedom: Graphic designers have the freedom to use the font across various projects over time, adapting and evolving their use as the brand or project requirements change, without the need to renegotiate licensing terms.

By providing a frictionless purchase process, budget-friendly terms, long-term legal coverage, and suitability for long-term projects, perpetual licenses represent a wise investment in a brand’s visual assets. This licensing model supports the creative and strategic objectives of brands while ensuring compliance and reducing administrative burdens.

Brand packaging design featuring Causten by Trustha

Upfront & Worry-free: Creative Market’s Unique Approach to Font Licensing

Our approach demystifies the font licensing process, making it accessible for designers, agencies, and businesses of all sizes. At the heart of Creative Market’s licensing model is the commitment to simplicity and predictability. 

1. Simplified Licensing Through One-time Payment

Our one-time payment structure eliminates the recurring fees and administrative overhead typically associated with font licensing. This approach not only makes financial planning more straightforward but also ensures that once you’ve licensed a font, it’s yours to use forever, without the worry of renewal deadlines or escalating costs. 

  • No Hidden Fees: Transparency in pricing ensures that users know exactly what their investment entails, with no unexpected charges down the line.
  • Ease of Management: Eliminating the need for ongoing license management allows designers and businesses to focus on what they do best: creating exceptional designs.
  • No “font police”: We will never send you a nasty email demanding that you pay us more. We think that’s just rude!

2. Enhanced Control with Self-hosting

Creative Market empowers users with self-hosted web fonts, granting unparalleled control over their online presence. This feature sidesteps the dependencies and potential vulnerabilities associated with third-party hosting solutions. By hosting fonts directly on their servers, users gain direct control over their web assets, ensuring faster load times, increased reliability, and enhanced security.

  • Direct Control: Manage how and when fonts are loaded, optimizing performance and aligning with your site’s specific needs.
  • Increased Security: Reduce exposure to third-party outages or security breaches, keeping your digital assets safe.

3. Access to Up-to-date Font Files

Our platform ensures that users always have access to the latest versions of their purchased font files. This commitment to keeping digital assets current is crucial for maintaining the compatibility and security of your projects. Whenever a Creative Market shop owner updates a font, purchasers receive immediate access to the new version, guaranteeing that your design toolkit remains at the cutting edge.

  • Seamless Updates: Stay up-to-date effortlessly, with the newest font versions automatically available for download.
  • Future-proof Designs: Ensure your projects leverage the latest typographic innovations and improvements.

4. Custom Licensing Options

Recognizing the diverse needs of our community, Creative Market offers custom licensing options that go beyond desktop font usage. Whether you’re embedding fonts in apps, integrating them into design programs, or requiring extended rights for large organizations, our licensing flexibility caters to a broad spectrum of design applications. This adaptability ensures that Creative Market’s licenses can accommodate unique project requirements that other platforms, including Adobe Fonts, might not allow.

  • Versatile Use Cases: Tailor your font licenses to match specific project needs, from mobile apps to corporate branding.
  • Comprehensive Coverage: Secure the rights necessary for your entire organization or specific applications, without compromise.

Overview of Font License Types at Creative Market

We offer a variety of licenses to match different project needs:

  • Desktop License: Install fonts for a set number of users, suitable for a range of projects from logos to stationery. Desktop fonts are available in TrueType (TTF) and OpenType formats (OTF).
  • Webfont License: Use fonts on websites with a predefined pageview limit, employing the @font-face selector for CSS integration. Web-ready fonts are delivered in formats like WOFF and WOFF2.
  • App and Epub Licenses: Embed fonts in applications and digital publications (epubs), ensuring a seamless user experience.
  • Enterprise Licenses: Tailored for broader usage scenarios, including digital ads and server use, to accommodate specific project requirements. Get in touch with our Enterprise Sales team for details. 
Application design using Ariana Pro by Mostardesign Type Foundry

Understanding Annual Font Licenses

Annual font licenses are agreements that allow users to utilize a typeface for a specific period, typically one year, after which the license must be renewed to continue legal use of the font. This model is often chosen by businesses and individuals who do not require multi-year use of a specific font, or who prefer to distribute their costs over time.

How Annual Font Licenses Work

  • Time-Bound Use: Licensees can use the font for the duration of the agreement, which is usually 12 months. Many sites also offer monthly rental models.
  • Renewal Requirement: To maintain legal use of the font beyond the initial period, the license must be renewed annually or monthly.
  • Variable Cost: The cost of renewal can vary based on changes in pricing, additional usage needs, or changes in the licensing terms.

Drawbacks of Annual Font Licenses

While suitable for short-term projects, annual licenses can become costly over time and complicate long-term project management for freelancers, agencies, and their clients, leading to ongoing financial commitments. Here are some of the drawbacks you’ll want to consider as you decide if an annual font license is the best fit for your organization:

Increased Long-term Costs

Over time, the cumulative cost of renewing an annual license can significantly exceed the one-time fee of a perpetual license, especially if the font becomes integral to a brand’s identity or is used across multiple projects.

Administrative Overhead

Annual renewals require ongoing management to ensure licenses are kept up to date, creating additional administrative work. This can be particularly burdensome for small businesses or freelancers who manage multiple font licenses.

Risk of Discontinuation or Price Increases

There’s always a risk that a font may be discontinued, or its renewal price significantly increased, potentially disrupting ongoing projects or forcing a reevaluation of budget allocations.

Impact on Client Relationships

For freelancers and agencies, tying project deliverables to an annual license can complicate client relationships. The need to secure ongoing payments for font licenses can be a point of contention, potentially affecting the satisfaction and retention of clients.

Challenges in Budget Planning

Annual licenses complicate long-term budget planning, as the need to account for renewal fees can introduce uncertainty, especially for businesses operating with tight margins or fixed budgets.

Limitations on Project Scope

Annual licenses may restrict the ability to expand project scope without incurring additional licensing costs. This can limit flexibility and creativity, especially for dynamic projects that evolve over time.

Signage samples featuring Acre by Johnathan Ball

Dependency and Lack of Ownership

This model creates a dependency on the licensing entity, with no true sense of ownership over the font. In contrast, perpetual licenses offer a sense of security and permanence, ensuring that a font remains available for use regardless of future changes in licensing policies or company direction.

Barrier to Long-term Brand Consistency

For brands that rely on specific fonts as part of their identity, annual licenses pose a risk to long-term consistency. The ongoing need to renew can disrupt the availability of the font, potentially forcing a reevaluation of brand guidelines.

Buy Once, Type Forever

By respecting the intellectual property rights of type designers, organizations contribute to a culture of fairness and recognition for creative work. It encourages the development of new, innovative typefaces and supports the broader design community.

While annual font licenses may appear attractive for short-term projects or those with fluctuating font needs, they pose significant challenges for long-term planning, budget management, and project consistency. Perpetual licenses, with their one-time payment and indefinite usage rights, offer a compelling alternative for those seeking stability, predictability, and cost-effectiveness in their font licensing strategy.

We encourage you to explore Creative Market’s perpetual, one-time licenses for a vast selection of popular fonts. Our Enterprise Sales team is also ready to assist with any inquiries beyond standard license offerings, ensuring you find the perfect typography solutions for your projects.

This article’s thumbnail image features the typographic design process for Liber by Hederae Type Foundry 


Why do I need a font license?

Font licensing is, at its core, legal permission to use a typeface in specific ways. This permission is granted by the type designer or foundry and is essential for several reasons:

  • Legal Compliance: Just like any other form of intellectual property, font software is protected by copyright laws. Using a font without the appropriate license can result in legal actions, including fines and demands to cease usage.
  • Supporting Designers: Purchasing licenses is a way to support the designers and foundries who spend countless hours crafting these typefaces. It acknowledges their creativity and labor, ensuring they can continue to produce high-quality work. 
  • Project Security: Securing the correct license for your project protects you and your clients from potential legal complications. It guarantees that your commercial use of the font is legitimate, offering peace of mind for all parties involved.

What is an EULA?

An End User Licensing Agreement (EULA) is a legal contract between the font purchaser (or end user) and the font creator or distributor. This agreement outlines how the font can be used, any restrictions on its use, and the rights both parties have. 

EULAs are crucial in the type industry for several reasons:

  • Clarity and Boundaries: They provide clear guidelines on how fonts can be used, helping users avoid unintentional copyright infringement.
  • Customization of Use: EULAs allow for the customization of font usage rights to meet the specific needs of different projects or industries. At Creative Market, our Enterprise Sales team can assist with any custom license needs.
  • Protection for Both Parties: They protect the rights of the font creators while ensuring users are legally covered for their intended use of the font.

Key EULA terms brands should watch out for

Corporate brands, with their wide range of design needs and legal considerations, must pay close attention to several key terms in EULAs for commercial use:

  • Renewal and Expiration: Clarifies if the license is perpetual or if it requires renewal. Understanding this term helps brands manage long-term costs and legal compliance.
  • Usage Rights: Specifies where and how the font can be used—be it in print, digital, or advertising mediums. This term delineates the scope of the license, whether it’s for internal use, client projects, or commercial use.
  • Number of Users: Defines how many individuals within an organization can install and use the font. Larger organizations may need to secure licenses that cover additional users or an enterprise-wide agreement. Once you’ve identified a type family that suits your brand, reach out to our Enterprise team if you need multiple copies of the font, corporate licenses, server licenses, or specialized desktop applications where it needs to be installed.
  • Modification Rights: Details whether the font can be modified and to what extent. Brands often require customization to fit their unique identity, making this term particularly important.
  • Reproduction Limits: Outlines any restrictions on reproducing the font in physical or digital form. This could include limitations on the number of copies that can be made, physical items like t-shirts that can be produced, or restrictions on their use in certain formats.
  • Embedding Rights: Critical for brands that use fonts in software, applications, or digital documents, this term specifies if and how fonts can be embedded in digital files. HTML5 ads, for instance, typically embed fonts to render them in browsers.
  • Transferability: Indicates whether the license can be transferred to another party, such as a subsidiary company or a client, which could be essential during rebranding or corporate restructuring.
Lettering Worksheets
Getting started with hand lettering?
Free lettering worksheets

Download these worksheets and start practicing with simple instructions and tracing exercises.

Download now!
About the Author
Creative Market

Making beautiful design simple & accessible to all.

View More Posts
Go to My Shop
Related Articles