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Spotify's New Green: Better or Worse?

Kevin Whipps March 31, 2021 · 2 min read

Branding is a funny thing. Do it right, and people worship what you’ve done. Do it wrong — or what people perceive as wrong — and you’ll get crucified. Now let me introduce you to Spotify.
You’ve heard of Spotify, right? They’re a streaming music service, and they’ve been in the news a lot recently, since Apple’s setting up to take them on with Apple Music. It turns out that Spotify decided to do a little rebranding as well, and tweaked their logo slightly. The issue seems to be the green.
spotify
The old version — referred to as “broccoli” green by Spotify themselves — was a gradient of colors. Using Sip, I’m guessing that the original logo was a gradient from #AACE4B to #7BB546 or thereabouts. As for the new version, that’s #23CF5F all day long.
What have people had to say about it? Well here you go:


What’re your thoughts about the color change?


Kevin Whipps is a writer and editor based in Phoenix, Arizona. When he’s not working on one of the many projects in his queue, he’s looking for fun and irreverent things online to share with his friends.

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Kevin Whipps

Hi! My name is Kevin Whipps, and I'm a writer and editor based in Phoenix, Arizona. When I'm not working taking pictures of old cars and trucks, I'm either writing articles for Creative Market or hawking stickers at Whipps Sticker Co.

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