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What Is Knolling? The Overhead Photography Trend Explained

Creative Market March 31, 2021 · 4 min read

It may sound like something you’re supposed to do in a shady glen or a far-away forest, but in reality, knolling is an important and popular design term that has recently helped create a very important aesthetic. Also known as “flat lay” photography, knolling has been used to shape brands and sell products for nearly three decades.

So What Is Knolling?

Knolling is the process of arranging different objects so that they are at 90 degree angles from each other, then photographing them from above. Knolling creates a look that is very symmetrical and pleasing to the eye, and it also allows people to see many objects at once in a single photograph. Most photographs that feature knolling set the objects against a solid background. This makes it easy to see each individual object and allows them to be the most dynamic part of the image.


How Did It Start?

The first person to knoll was Andrew Kromelow, a janitor at Frank Gehry’s furniture store. At the time, Gehry was designing for a popular furniture brand called Knoll, a company that was legendary for creating very angular furniture. At the end of his work days, Kromelow would go through the store and find any tools that had been left out. He would then rearrange the tools on a flat surface so they were at right angles to one another. He called this knolling, because it reminded him of the angles in Florence Knoll‘s furniture pieces.

knolling-1 Tom Sachs’ 2009 zine “Ten Bullets” (source)

Knolling eventually became popular through the work of Tom Sachs, an artist and sculptor who also worked with Gehry. Sachs saw the photographs that Kromelow was taking, and decided to create a piece about knolling. Sachs adopted the phrase “Always be knolling” (or ABK for short) as a motto for his work. By 1987, knolling had officially become a trend.

Knolling On Instagram

Many people are knolling these days. Individual artists and photographers are using knolling in their own work, and even companies are using photographs with knolling for promotional purposes. Below you can find some great examples of knolling from independent photographers on Instagram and from some great designers on Creative Market.

1. The Flat Lays

The Flat Lays is a popular Instagram account that is completely dedicated to knolling and flat lay photography. This image from Flat Lays shows accessories and knick-knacks that might be used by cultured travelers, such as journals, a wristwatch, a passport, a camera and more, all laid against whitewashed wooden floorboards.

A photo posted by Flatlays (@flatlays) on

2. luisamaria.ac

Another simple but great knolling photo on Instagram comes from luisamaria.ac. Rather than group items by category or type, she created a photograph that was themed by color. This knolling photograph is predominantly orange and features a toy moose, a notebook, flowers and more.

A photo posted by LM’s blog (@luisamaria.ac) on

More Knolling

From laying out recipes to cataloguing nature, knolling has taken the web by storm. Here are some of our favorite shots.

A photo posted by Vicky (@vickygl) on

A photo posted by Goulet Pens (@gouletpens) on

A photo posted by MAKI (@bali_ayu) on

A photo posted by Christian Watson (@1924us) on

Knolling On Creative Market

Looking for an easy way to incorporate some knolling into your next project? We’ve got you covered.








Knoll On

Hopefully, you’ve been inspired to do some knolling on your own. Give it a shot, take some photos, and share them with us in the comments below.

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13 Comments
  • Enjoyed this article - had no idea there was actually a term for this sort of photographic layout! This is the perfect way for me to utilize some of the bits and pieces I have collected over the years - I made a piece a few years ago - it is an object portrait: http://juliereed.com/about-2/ 6 years ago
  • Very good explanations. Thanks for the nice examples too. 6 years ago
  • I think it started in the 2010 with IKEA Cook Book photography http://www.todayandtomorrow.net/2010/09/24/homemade-is-best/ 6 years ago
  • Oh wow! I guess you could say I knoll for a living. :) This was such a fun read. I had no idea there was an official term for this style of photography. 6 years ago
  • Amazing article, I love knolling! 6 years ago
  • Nothing is new - http://www.aircooledvwlove.com/1960-vw-beetle-parts-vintage-ad/ 6 years ago
  • Wonderful!! I never knew the name for this either.....a fun way to photograph! 6 years ago
  • Thanks for the "knolling" info. I love this look. So visually pleasing. But I wonder if it's now close to becoming overused -- as anything trendy usually does. I have the beautiful Branding Showcase, but I think I'll be judicious in using it, or think up my own variations. 6 years ago
  • Just found this article and realised I do this without knowing it is a thing! I did my own version of it in the '12 things' for 12:2012 a few years ago on my blog: http://lizplummer.com/12-things-x-12-a-bit-late/ 5 years ago
  • Awesome post. Did not know they call it that. I'm off now knolling my display shelf. 5 years ago
  • I didn't know the term was... knolling :-) 4 years ago
  • Until today I didn't know it had a name. And a history. 4 years ago