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Brand Colour Playbook for Designers
About
Overview
A practical reference designed to help designers, studios and creative teams approach colour with greater confidence, consistency and intention.
Developed through our studio practice, this playbook brings together colour theory, professional frameworks and ready-to-use palettes to support more considered design decisions across branding, websites and digital products.
Whether you're developing a new identity or refining an existing one, it provides the tools and guidance needed to build colour systems that are both visually distinctive and strategically effective.
What's included
Comprehensive Colour Guide – Practical guidance on selecting palettes, defining colour roles, applying hierarchy and testing colour in context.
Colour Harmony & Psychology – Clear explanations of colour relationships, visual perception and how different palettes influence brand communication.
Colour Application – Best practices for using HEX, RGB and CMYK values consistently across digital and print applications.
40 Ready-to-Use Colour Palettes – Professionally curated palettes complete with HEX, RGB and CMYK values, alongside guidance on mood, application and recommended industries.
Colour Index – A reference library featuring 12 curated shades across each core colour family, complete with colour names and HEX values to support palette development.
Studio Resources – A curated collection of professional colour tools, generators and accessibility resources used throughout our design process.
Why it’s valuable
\\-Save time with professionally curated, ready-to-use colour palettes.
\\-Build more distinctive brand identities through thoughtful colour selection.
\\-Create greater consistency across branding, websites and digital products.
\\-Develop colour systems using frameworks applied throughout our professional studio practice. \\-Suitable for brand designers, digital designers, studios and creative teams.
Questions
If you have any questions about the playbook or its contents, we'd be happy to help.
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