Brand Strategy Session Template
About
The Official FDC Brand Strategy Template, only edited slightly for you to be more directional. Otherwise, it’s the same one we use now. This download includes a PDF reference and a working Figma file.
What's Included:
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Directions for Each Section: Each section of the strategy deck comes with step-by-step directions on how to use it to the max effect.
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Competitive Analysis: Breakdowns for creating comprehensive competitor analysis, from brand positioning and identity to social media.
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Brand Attributes: Attribute exercises to break down the aspirational culture, tone of voice, customer profile, tangible impact and x-factor for the brand.
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Planning Sheet: Short, medium, and long-term goal planning for bringing the brand to life. Brand Attributes: Attribute exercises to break down the aspirational culture, tone of voice, customer profile, tangible impact and x-factor for the brand.
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Target Audience Definition: Extensive storytelling exercises around target market definition, including demographics, background stories, needs, and solutions.
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