Brand Guidelines Template

✨ Present your brand identities professionally, without starting from scratch for every project.

This comprehensive Brand Guidelines Template was designed for graphic designers, brand designers, and creative professionals who want a professional and structured way to present the visual identities they create for their clients.

Logos, colors, typography, photography, graphic elements, brand collateral, social media, website… the structure is already created for you. Simply customize it to match each client’s brand identity.

The template comes in two formats: Figma + Adobe InDesign, so you can choose the software that best fits your creative workflow.

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✦ A ready-to-customize brand guidelines template

No more recreating your brand guidelines layout from scratch for every new project.

This template gives you a complete, professional foundation that you can reuse and adapt to every brand identity you create.

Customize the text, colors, typography, images, logos, and graphic elements to create a presentation that perfectly reflects your client’s brand.

You can also delete, duplicate, or rearrange pages depending on the needs of each project.

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✦ 2 formats included: Figma + InDesign

Your purchase includes both versions of the template.

→ Figma version

Access the template through the provided link, duplicate it into your own Figma workspace, and customize your copy.

Perfect if Figma is already part of your creative workflow or if you’re looking for a simple and flexible editing experience.

→ Adobe InDesign version

You’ll receive the complete InDesign source file along with the resources needed to customize your brand guidelines directly in Adobe InDesign.

Paragraph styles and the table of contents have already been set up, making it easy to update the document consistently and efficiently.

Choose whichever version works best for you — both are included with your purchase.

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✦ What’s included

The 40+ page template covers the essential elements needed to document and present a complete brand identity:

→ Brand strategy

Target audience, positioning, tone of voice, brand differentiation, and more.

→ Logos

Primary logo, logo variations, usage guidelines, and logo applications on different backgrounds.

→ Colors

Primary color palette, color variations, and color references.

→ Typography

Primary typefaces, typography hierarchy, styles, and usage examples.

→ Graphic elements

Illustrations, patterns, icons, and graphic elements.

→ Photography style

Photography direction and visual references to help create a consistent brand universe.

→ Brand collateral

Examples of the visual identity applied to business cards, flyers, brochures, letterheads, envelopes, roll-up banners, and more.

→ Social media

Instagram profile, feed, posts, and stories.

→ Website

Visual direction and examples showing how the brand identity can be applied across digital interfaces.

The template also includes a table of contents and section divider pages to help you create a clear and professional presentation.

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✦ 100% editable & customizable

This template is designed to become your own.

Customize it to match your creative style and each of your clients’ visual identities.

You can edit:

→ Colors

→ Typography

→ Text

→ Images

→ Logos

→ Graphic elements

→ Page order

→ Sections

Keep only the pages you need, duplicate your favorites, and rearrange the document to suit each project.

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✦ Who is this template for?

Designed especially for:

→ Freelance graphic designers

→ Brand designers

→ Visual identity designers

→ Art directors

→ Creative studios & agencies

→ Graphic design students looking to improve their client presentations

It’s particularly useful for creatives who regularly design brand identities and want a professional, reusable system for their client deliverables.

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✦ Save time on every branding project

Focus on creating, not on layout.

Instead of designing a new presentation document for every client, start with a professional structure that’s already been created for you.

The layouts, content hierarchy, and key sections are ready to customize, giving you more time to focus on what really matters: creating the brand identity itself.

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✦ How does it work?

After your purchase, you’ll be able to download the files needed to access your template.

For Figma:

1. Open the PDF included with your purchase.

2. Click the link to access the Figma template.

3. Log in to your Figma account.

4. Duplicate the template into your own workspace.

5. Customize your brand guidelines.

For Adobe InDesign:

1. Download and unzip the provided folder.

2. Install the required fonts.

3. Open the source file in Adobe InDesign.

4. Customize the pages with your own content.

5. Update the table of contents once your brand guidelines are complete.

Basic knowledge of Figma or Adobe InDesign is recommended depending on the version you choose.

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✦ Digital product

⚠️ This is a digital product. No physical item will be shipped.

This listing includes a digital Brand Guidelines Template available in Figma and Adobe InDesign formats.

Please make sure the template meets your needs and that you have access to the required software before purchasing.

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✦ Terms of use

Your purchase includes a license for individual personal and professional use.

You may customize and use this template to create brand guidelines and presentations for your own clients.

However, the original or modified template, its structure, layouts, and included resources may not be resold, redistributed, shared, sublicensed, or offered for free, either in whole or in part, as an editable template or design resource.

© Il était une Marque — All rights reserved.

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✦ Questions?

If you have any questions or experience any issues accessing or using your template, feel free to contact me: