Standard | Hand Made Slab Serif Font
About
STANDARD is a hand-crafted, all-caps display typeface inspired by the bold vernacular lettering of 1960s Americana — from weathered gas station signage and roadside typography to vintage screen-printed posters and the expressive optimism of hand-made print. Influenced by the graphic spirit of artists such as Edward Ruscha and Sister Corita Kent, STANDARD celebrates the beauty of bold, imperfect lettering made by human hands.
Built from chunky forms and subtle irregularities, STANDARD embraces the character of old printed signage, worn ink and analogue printing processes. Every letter has been intentionally crafted with slight inconsistencies in weight, rhythm and shape, giving the typeface a raw, honest quality that feels far removed from digital perfection.
With its all-caps structure, STANDARD is designed for bold headlines, striking posters and expressive graphic work. It's a display font made to be used with confidence—experiment with spacing, scale and composition to create work that feels tactile, nostalgic and unmistakably handmade. This isn't a font designed for perfection; it's designed to bring warmth, personality and the spirit of analogue print into contemporary design.
Perfect For
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Branding & logos
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Posters & print-based graphics
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Album artwork & band merchandise
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Editorial layouts & creative direction
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Packaging & independent brands
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Apparel graphics
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Vintage-inspired creative projects
What's Included
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OTF font file
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Uppercase A–Z
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Numbers 0–9
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Very basic punctuation only
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FAQs
- How do I contact support?
For questions about this product, message the Shop Owner via their shop profile. For all other questions, like licensing or billing, visit our Help Center.
- How can I unzip product files?
PC: To extract a single file or folder, double-click the compressed folder to open it. Then, drag the file or folder from the compressed folder to a new location. To extract the entire contents of the compressed folder, right-click the folder, click Extract All, and then follow the instructions.
Mac: Double click the .zip file, then search for the product folder or product file.
If you continue to have trouble, check out this help article for more tips.
- How do I install a font?
After you unzip your font product files, you will see .OTF or .TTF files. To install a font, just double click on the OTF or TTF file. For more information, check out our Font FAQ.
If you’re still having trouble installing the font, please contact the Shop Owner or Creative Market Support.
- What software do I need to use this font?
When a font is installed on your computer, it can be used with any program that allows you to create text. Fonts will work in Microsoft Office applications, Adobe software, and almost any other program with a text editor. You can learn more in our Help Center about OTF special features and installing your new font.
Note: As an exception, OpenType SVG fonts / color fonts require Photoshop CC 18.0+, Illustrator CC 22.0.0+, or InDesign CC 13.0.1+. To learn more about installing color fonts, check out this Color Font FAQ.
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