Brand Concept Presentation Template
About
One of the most nerve-wracking things as a designer is presenting branding concepts to your client. You’ve poured your heart, soul and a lot of time into creating something that you think they’ll love, but now it’s time to actually show it to them.
You could copy and paste some black and white logo marks into a document with no context or explanation. Or you could create a well-thought out brand presentation that will explain your choices and help your client understand the thought process and strategy behind the design.
The second method will earn the trust and confidence of your clients, and show them you have their brand’s best interests at heart – and that they chose the exact right person to take on this project. The first method often leads to confusion, frustration and disappointment on both sides as constant revisions are asked for and deadlines are missed.
I know because I’ve tried both ways, and tweaked my brand strategy system to a science. This template is the perfect way to present concepts to your clients in a helpful and strategic way. And since I’ve started using this template myself, my revisions have gone down DRASTICALLY.
What You Get
- 13 page InDesign Template
- PDF Instruction + Implementation Guide
- Example PDF of a filled out template that I’ve used for a real client
Includes Pages For
- Cover page
- Section dividers
- Table of Contents
- Main logo
- Alternate logos
- Sub logos + icons
- Color palette
- Typography hierarchy
- Mockups
- and more!
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