The Principles of design

A seven-part poster series designed to display the design principles. This set has been created in Sketch and includes fully layered vector files for each poster which are ready to use or edit.

Features:

• A3 Size
• Print Ready
• 300 DPI
• Well Labeled and Organised Layers
• Fully Editable and Customisation
• Easy to Use
• Free Font Used
• Sketch File

The design principles form the tools we use to make art, the topics displayed in this project are:

Rhythm/Movement The use of recurring elements to direct the movement of the eye through the artwork. There are five kinds of rhythm: random, regular, alternating, progressive, and flowing—the way the elements are organised to lead the eye to the focal area. Movement can be directed for example, along edges and by utilising shape and colour.

Harmony The arrangement of elements to give the viewer the feeling that all the parts of the piece form a coherent whole.

Proportion/Scale The relationship between objects concerning size, number, and so on, including the relation between parts of a whole.

Balance A feeling of balance results when the elements of design are arranged symmetrically or asymmetrically to create the impression of equality in weight or importance.

Emphasis Particular attention/importance given to one part of a work of art (for example, a dark shape in a light composition). Emphasis can be achieved through placement, contrast, colour, size and repetition.

contrast The juxtaposition of different design elements (for example, rough and smooth textures, dark and light values) to highlight their differences and/or create visual interest, or a focal point.

Pattern A regular arrangement of altered or repeated elements (shapes, lines, colours) or motifs.

Enhance your next project with these uniquely styled posters!