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Fonts are at the heart of Creative Market. Here you’ll find more than %totalResults% typefaces, each created by independent artists from around the world. Why do fonts matter? We believe that fonts have the capacity to tell a story, communicate ideas , stir emotion , and express intent. When you choose a font you’re not just choosing letters on a screen, you’re choosing from thousands of voices, styles, moods, and perspectives. Our catalog covers a wide stylistic range. Need a retro pixel vibe for your throwback design? Maybe you found our site looking for a sleek variable font to adapt seamlessly across devices. Perhaps a display font for your new site header? Whatever it is, we’ve got you covered. Our library includes everything from expressive scripts to no-nonsense monospaced families. We pride ourselves on unique, thoughtful design of every kind, which is how we’ve become the go-to destination for unique font families. If you aren’t sure where to start, check out some of our handpicked curated finds or best sellers .

What are the different types of fonts?

While there are many ways to differentiate fonts, the main different categories to start with are serif, sans serif, script, blackletter, display/decorative, and non-Western. However, this is a nuanced topic - with a rich history, a range of opinions, and many different approaches. For a more detailed breakdown, check out our blog on different font styles here .

What is the difference between a font and a typeface?

The difference between a font and a typeface is that a typeface refers to the overall design, while a font is a specific style, size, or weight within that typeface. This is a bit confusing on its face - we think it’s a bit easier to reference an example. So if “Neue Swiss” is your typeface, "Neue Swiss Bold 12pt" might be your font. Of course, as you’ll find with anything in this wonderful world of fonts, nothing is so simple. For a fuller, more nuanced take (or if you just want to nerd out) you can check out a whole article about this topic here: What is a Typeface and How Is it Different from a Font?

What Font License is Right for Me?

A desktop license is the most common license and covers most commercial font usage. You can create graphic designs (logos, signs, etc.) and products (mugs, t-shirts, hats, etc.) for yourself, or your client(s). These are great for logos and branding, movie titles and captions, PDFs, cards, signs and print merchandise. Products may be sold for profit as long as the letters are not the main selling point of your product (like a house number or stamp set). Embedding fonts is not allowed with this license with a few exceptions (such as a PDF reports). All licenses on our site are perpetual, which means you pay once and use it forever. To use a font on your website, you’ll need a web font license. This type of license allows you to embed font files into the CSS code on your site. From there, site visitors can then see and temporarily use your embedded fonts! Web licenses on Creative Market are priced by pageview limits (essentially this means they are priced according to traffic). Beyond the web, we’ve also got you covered for apps and publications. Our app licenses allow you to embed font files in app code. These are best for things like games, mobile apps, and web apps. Our e-pub licenses are best for ebooks and digital magazines - where you would want to embed the fonts directly into your files. Here’s a helpful walk through on font use in e-books! Creative Market also offers Worry-Free font licensing for enterprise clients. Learn more about our enterprise business offerings here . Still have questions about our licenses? Get more information about all of our font licenses here . You can also chat with our licensing assistant, Creative Mark, who can help answer questions. You can knock on his door in the bottom right corner of your desktop screen.

Generic G80-RD 'Standard'

Name: Generic G80-RD 'Standard'
Brand: More Etc. Studios
SKU: 7339098
Price: 18.00 USD
Availability: InStock

More Etc. Studios

Generic G80-RD 'Standard', a Sans Serif Font by More Etc. Studios (Photo 3 of 8)

Generic G80-RD 'Standard', a Sans Serif Font by More Etc. Studios (Photo 4 of 8)

Generic G80-RD 'Standard', a Sans Serif Font by More Etc. Studios (Photo 5 of 8)

Generic G80-RD 'Standard', a Sans Serif Font by More Etc. Studios (Photo 6 of 8)

Generic G80-RD 'Standard', a Sans Serif Font by More Etc. Studios (Photo 7 of 8)

Generic G80-RD 'Standard', a Sans Serif Font by More Etc. Studios (Photo 8 of 8)

1/8

$18

Member Member Regular Regular

Desktop

$18.00

seat
seat

1
Webfont

$18.00 $15.30
E-pub

$360.00 $357.30
App

$150.00 $147.30

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About

Say hello to the Generic G80-RD 'Standard' typeface – a rough, worn and decorative typeface in a bold weight. A display font packed with alternate characters and ligatures.

This is an individual typeface from the Generic Typeface Collection of 11 fonts available here as a bundle: https://creativemarket.com/more-etc/5981130-Generic-Typeface-Collection

This is an attention-seeking and decorative typeface packed with OpenType features such as alternate characters and discretionary ligatures. Faded and gritty like the image distortion and degradation from successive generations of photocopies, it's an eye-catching typeface intended to stand out in bigger point sizes. Use it for signage, headlines and similar situations were a strong typographic statement is desired.

OpenType features: Alternate characters & discretionary ligatures

I have packed no less than 448 alternate characters (every character has two additional alternate characters) and 73 discretionary ligatures into this font for a greater chance of not having characters that look exactly the same more than once. Just swap out the repeating characters with alternate characters and use ligatures for a more authentic experience and make your text look "less like a font".

These OpenType features can be accessed by using OpenType friendly professional design applications, such as Adobe Illustrator, Adobe InDesign, and Adobe Photoshop.

Font summary:

Display font with tons of personality
Faded, Rough, Gritty and Decorative
Attention-seeking
748 glyphs
448 alternate characters
73 discretionary ligatures
OTF - OpenType
WOFF - for use with web license

Companion shadow font

There is also a companion rough shadow font to use with this typeface – the Generic G85-ES ‘Rough Shadow’. Check it out here: https://creativemarket.com/more-etc/7339188-Generic-G85-ES-Rough-Shadow

The Generic Typeface Collection is a series of sans-serif typefaces inspired by the craftsmanship of graphic design, typesetting, and printing in the analogue era – before Adobe, Macintosh computers and desktop publishing – when dinosaurs ruled the earth. This is an attempt to incorporate spirit and personality into a set of typefaces without losing distinction. You might call it a homage to non-perfection. I call it human.

The Generic Typeface Collection consists of 11 fonts divided into four series. The three standard series – the Formal Release series, the Coarse Copy series, and the Rough Display series – all contain three fonts each. The Extra Splendor series contains a couple of shadow fonts for that little extra sparkle.

The complete list of fonts in the Generic Typeface collection for individual purchases:

Generic G10-FR 'Slim' https://creativemarket.com/more-etc/7338020-Generic-G10-FR-Slim
Generic G20-FR 'Classic' https://creativemarket.com/more-etc/7338230-Generic-G20-FR-Classic
Generic G30-FR 'Bulky' https://creativemarket.com/more-etc/7338521-Generic-G30-FR-Bulky
Generic G50-CC 'Typic' https://creativemarket.com/more-etc/7338690-Generic-G50-CC-Typic
Generic G50-CC 'Typic' https://creativemarket.com/more-etc/7338690-Generic-G50-CC-Typic
Generic G60-CC 'Huge' https://creativemarket.com/more-etc/7338726-Generic-G60-CC-Huge
Generic G70-RD 'Slinky' https://creativemarket.com/more-etc/7338798-Generic-G70-RD-Slinky
Generic G80-RD 'Standard' (this)
Generic G90-RD 'Swollen' https://creativemarket.com/more-etc/7339124-Generic-G90-RD-Swollen
Generic G25-ES 'Formal Shadow' https://creativemarket.com/more-etc/7339180-Generic-G25-ES-Formal-Shadow
Generic G85-ES 'Rough Shadow' https://creativemarket.com/more-etc/7339188-Generic-G85-ES-Rough-Shadow

Or save by buying the entire collection of 11 fonts as a bundle here: https://creativemarket.com/more-etc/5981130-Generic-Typeface-Collection

About the designer

More Etc. is the type design department of the RBRT/CRTV design studio in Gothenburg, Sweden. I’m Robert Samsonowitz, an army of one running the show.

Contact More Etc.

Please feel free to send greetings, cheers, questions and well wishes to hello@more-etc.com.

Hire me as a designer

I have over 20 years of experience working with visual communication as an art director and graphic designer. I have done work for a wide range of clients ranging from small local businesses to advocacy organizations, from theatre companies to lifestyle magazines. I’ve designed visual identities for global companies and music festivals, created engaging print designs for empowerment projects in Africa and record labels in New York.

If you are interested in hiring me, I'd love to hear from you. hello@rbrt.org

Thank you for looking, and Happy Typing! :-)

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FAQs

How do I contact support?: For questions about this product, message the Shop Owner via their shop profile. For all other questions, like licensing or billing, visit our Help Center.

How can I unzip product files?

PC: To extract a single file or folder, double-click the compressed folder to open it. Then, drag the file or folder from the compressed folder to a new location. To extract the entire contents of the compressed folder, right-click the folder, click Extract All, and then follow the instructions.

Mac: Double click the .zip file, then search for the product folder or product file.

If you continue to have trouble, check out this help article for more tips.

How do I install a font?

After you unzip your font product files, you will see .OTF or .TTF files. To install a font, just double click on the OTF or TTF file. For more information, check out our Font FAQ.

If you’re still having trouble installing the font, please contact the Shop Owner or Creative Market Support.

What software do I need to use this font?

When a font is installed on your computer, it can be used with any program that allows you to create text. Fonts will work in Microsoft Office applications, Adobe software, and almost any other program with a text editor. You can learn more in our Help Center about OTF special features and installing your new font.

Note: As an exception, OpenType SVG fonts / color fonts require Photoshop CC 18.0+, Illustrator CC 22.0.0+, or InDesign CC 13.0.1+. To learn more about installing color fonts, check out this Color Font FAQ.