The Professional Style Guide Kit

About the Style Guide

This Identity Style Guide was created by Smotrow Design to provide guidelines that explain how a brand should be used internally and externally. The document provides detailed instructions on how tangible elements of a brand should be used in all forms of branded communications — from business cards to ads, from packaging to signage, and everything in between. This Style Guide has a ready-to-use structure that contains sections related to logotypes with guidelines, colors, typography, images, editorial materials, tone of voice, messaging, etc.

Present your design work on the highest level

“I see how many designers underestimate the process of presenting their works. I always want to say: "Hey guys, this is the most important part of the whole work!”

Mark Norman, graphic designer

Present your work professionally with our Style Guide

Lots of designers underestimate the process of presenting their work, but it is the essential step in the whole identity design process. Clients don't understand the design work you do, but they always see the quality of provided services based on how you present them. Your presentation, assets, the delivery is extremely important, so it is too risky to approach it thoughtlessly. This style guide will help you present your work professionally and open opportunities for a more high-paying job.

"This style guide is an incredibly valuable asset. It provides designers with the structure and introduces the new brand step by step - from the mission to the logo, typography, and much else!"

Audrey Binder, freelance graphic designer

This Style Guide will help you:

1. Increase the perceived value of your services. It is not enough to just do your work well. The essential part of the whole design process is how professionally you sell your work. It reflects on your earnings, reputation, and future projects. This template will help you to be confident in the work you deliver.

2. Save time by standardizing your delivery process. It may take weeks to make a professional style guide with the correct structure and consistent style. There still won’t be any guarantees that it will work out and that your client will be happy with the results. This Style Guide will save you weeks of your work and will provide all the structure for you. You just need to fill in the pages with your content.

3. Future-proof your branding design work. Attracting new clients is always more expensive than working with the existing ones. Building trust with clients you already have is essential because it helps you earn more by working less. This Style Guide will help you showcase your expertise in design work and attract more clients.

Fully customizable

You can use our template for presenting your identity work and changing sections you’d like to do differently. The template is fully changeable so you can manipulate it freely.

About Smotrow Design

Smotrow Design (https://smotrow.com) is an independent creative company that works at the intersection of design, art, and engineering. It unites talented people, doers, and creatives to solve complex problems with design, create bold ideas that help businesses grow and share their values. The studio tries to find the opportunity in every challenge — not just to think, but to make — and ultimately put great things into the world.