70-Page Brand Style Guidelines

Main features:

• The comprehensive 70-Page Style Guidebook;
• Perfect for high-priced and complex branding projects;
• A great choice for technological brands or innovative startups;
• Contains all the structure done for you;
• Modern, Trendy, and Professional look of the Guidebook;
• Master pages, Paragraph & Character Styles, Print-Ready;
• Filled with professionally written and ready-to-use texts;
• Saves months of work and hides lack of experience;

When it comes to branding, consistency is everything. That’s why it’s crucial to have a professionally-crafted guidebook.

Every designer knows that when creating a brand identity for a client, without the right direction, you can quickly end up with messed-up content plagued by incorrect colors, misplaced logos, and off-brand messaging. And it can be a true threat to your client’s brand’s integrity. To ensure that your content is always on-brand, you must have a professional, comprehensive brand style guide.

“To ensure that your content is always on-brand, you have to have a professional, comprehensive brand style guide.”

Why do you need only a high-quality Brand Style Guide?

Over our vast experience in delivering large-scale branding projects to clients worldwide and running Smotrow Design, we understand that everything you create should represent your brand accurately. But the larger the projects and the number of assets, the harder it can be to ensure everything is aligned. That is why a brand style guide is so crucial.

Also, a professional style guide benefits your brand in several ways:

• It provides consistency and gives more quality control. Your brand depends on the quality of your creative content, so having well-documented guidelines ensures that you’re always putting out content you’re proud of. And make sure that content is aligned with your brand identity.

• Increases comprehension. Guidelines for things like typography, color use, or layout help design content that is effective for the particular brand you’ve created.

• Better brand recognition. Brand guidelines help you deliver a cohesive brand experience, making it easier for people to recognize your company.

“Brand guidelines help you deliver a cohesive brand experience, making it easier for people to recognize your company.”

We created the most comprehensive, practical, and accessible Brand Style Guide on the Internet!

We are happy to introduce the 5th version of the most comprehensive, easy-to-use, and previously inaccessible to download Brand Style Guide Template! It’s a modern, professionally-crafted 70-page guidebook for designers, art directors, and even design studio owners. And a perfect introduction to your new brand identity – from brand architecture and strategy to a logo, color palette, typography, marketing materials, imagery, illustrations, and much more! Deliver projects of scale such as Airbnb, Volvo, BMW, or Nike. It’s a toolkit to help you present a consistent, cohesive brand to the world.

The previous version of this style guide became a best seller with thousands of downloads. By the way, our style guides are one of the factors why smotrowrelated.com became such a popular platform.

The Style Guide encapsulates what your unique brand stands for

The Modern 70-Page Style Guide Template defines the essential elements of your client’s new brand and encapsulates what your unique brand stands for. It is a detailed manual that provides clear guidance for how the brand should be presented visually and verbally, internally and externally, across all applications and audiences.

Don’t miss your chance to become a higher-paid designer – download the Style Guide today at a lower price!

“For months, I struggled to find a brand guideline template to distinguish me as a branding professional. This guide is what I was looking for.” - Ann Birch, Graphic Designer

How your work will change after downloading The Modern 70-Page Style Guide?

After downloading this The Style Guide Kit, you will be able to:

• Deliver high-priced and complex branding projects with confidence;
• Avoid distortion and deviation from your brand design;
• Deliver a cohesive brand experience;
• Represent the unique character of the client’s brand properly;
• See how your brand operates without inconsistencies;
• Professionally present yourself as a designer;
• Handle your work properly to an internal design team & other designers;
• Saves months of work and hides lack of experience;
• Use our professionally written and ready-to-use texts;

Most importantly, you will become a higher-paid designer with lots of successfully-delivered projects in your portfolio.

“Set yourself apart by offering a complete visual identity instead of just sending a folder of logo files.” – Nikita Smotrow, Co-Founder and Head of Design at Smotrow Related

The best typography guidelines laid out in a style guide

Typography plays a significant role when creating a brand identity for your client. It’s as important as a logo because typography is everywhere. A client will use it on a website, brochures, business cards, and even T-Shirts. And, when doing everything right, people will recognize the brand based even on what font they see.

Obviously, your design studio can’t always oversee how your client uses the font you have chosen or created after the project goes live. So defining the rules of working with the type is vital. Do it in the style guide.

The Modern 70-Page Style Guide has sections that define:

1. Brand typefaces;
2. Typography system;
3. Pairings;
4. Pairings guidelines;
5. Typography guidelines;

The most comprehensive style guide you can find on the Internet

The Style Guide has detailed sections covering:

1. Brand Heart.

Who we are, why we do it, how we do it, key principles, and core brand guidelines (with custom illustrations).

2. The tone of voice.

Personality and expression, examples of how we speak, abbreviations.

3. Logotype.

Logo lockups, alternative versions, social lockups, ad banners, colors, sizes, Clearspace, partnerships, and guidelines.

4. Typography.

Main typeface, additional typefaces, typography system, pairings, pairing guidelines, guidelines.

5. Brand colors.

A color palette, accent colors, corporate color, Stratton in colors, functional colors, and guidelines.

6. Iconography.

Principles, colors, construction, examples, guidelines.

7. Layouts & Assets.

Layout principles, marketing materials, apparel, etc.

8. References and contacts.

Legal, trademark rules, contacts.

We’ve created a fully-designed, ready-to-use, highly-customizable template file that you can open, edit, and send to your clients. Adjusting the typography, grid, and color scheme is straightforward. You’ll get the templates in the InDesign format.

You will get:

• A Comprehensive 70-Pages Style Guide;
• Fully Customizable Template Files: INDD;
• Exclusive Device illustrations;
• Links to Assets;
• Ready-to-use Structure;
• Prewritten Content;
• Master pages, Paragraphs & Character Styles;
• 24/7 Online Support;