People are getting more and more creative with they way they are marketing these days — especially through social media. From Facebook profiles to Pinterest boards, Google+ pages to Instagram accounts, people are finding all sorts of ways to get word out about their products and services digitally. One of the newest platforms that people are taking advantage of for marketing purposes is Vine — the video sharing platform created by the company behind Twitter that allows you to shoot and share 6.5 second long videos. 6.5 seconds might not seem like a very long time — but you’d be surprised at one can be accomplished with a video of that length. If you are interested in taking advantage of Vine for marketing your company, then check out these tips below. They contain some smart and creative ways to use Vine for advertising and how you can use the video sharing app to make your company grow.
1. How-To Videos
Because of its video-based format, Vine offers opportunities to show things that static photos can’t — like demonstrations of products or services. If your company offers a service that people might not be familiar with, use Vine to create a demonstration for customers about what the service does or what its results look like. If users can see what they can actually do or get with the thing you are offering (and it’s something they want), they will be more likely to invest in it. One great example of a company that made a successful how-to Vine is Bacardi UK, who showed users how to make a Cuba Libre cocktail in six seconds. The video was clear and concise, and it showed an awesome potential result of purchasing the product they are selling. (watch the video here)
2. Behind-the-Scenes Videos
People always want to do business with real people — not robots or computers, so using Vine videos is a great way to show your customers (or potential customers) who is actually behind the scenes at your company. Introduce members of your team or company, and have them say something or show a little bit of their personalities. People will appreciate being able to associate faces with names — and it could make them more likely to business with you. Fashion legend Marc Jacobs shared a vine video showcasing its staff’s styles with users; it gave people a taste of what happens behind the scenes at the company and a better look into how the brand’s aesthetic is carried through day-to-day. (Watch it here)
3. Product Launch
Want to build hype for a new product you’re launching? Vine is a great way to give users a heads-up or peek into something that will be available soon. Show features of the new product, tell people the date it will be out, or build suspense and mystery about its details. These short videos are a great idea for marketing because they give the public a taste of what’s coming next, but only a very brief one — giving them enough info to pique their curiosity, but leaving them wanting more. Taco Bell did this well when announcing its Doritos Cool Ranch Taco. The video showed Cool Ranch Doritos coming out of a Doritos bag, followed by a whole taco from the same bag. It also included the Twitter hashtag for the product and the date it was coming out. Watch the video here.
4. Interesting, Engaging Content
So, you don’t have to directly market your product or service to market on Vine. One of the best ways to market your company is to prove that you are an engaging, clever and creative brand — and one great way to do that is to creative funny, well-made or just plain entertaining Vine videos. Make something hilariously funny or cool to watch, and people will follow you on Vine and want to see more of what you will create. This will keep them around so that when you do advertise or market something directly related to what you sell or do, they will be more likely to buy or promote for you. General Electric handles this concept well. Some of the entertaining Vines they produced were an endless pie for Pi Day and a cool demonstration about what happens when you combine milk, food coloring and dish soap.
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I'm a recent graduate of the University of San Francisco with a degree in Biology and a passion for the creative arts. I love building websites, trying new things, and I have a passion for social media.
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