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  • Great article. I am not a big fan of Peter Piper's new logo suggestion, but LOVE the new Netflix and Olive Garden logos. 11 years ago
  • Olive Garden's logo is my favourite one♥ overall, great job! 11 years ago
  • Not a fan of any of the logos except netflix and olive garden. 11 years ago
  • Flat design destroys the beauty, look at Olive Garden's logo - it looked much better before 11 years ago
  • That Hershey kiss sure did get a lot of attention! 11 years ago
  • @Teodor Sandu yea, I have to agree with you there. The old logo had a more authentic Italian look and feel to it. Now when I look at the logo, it reminds me of a winery or garden company. 11 years ago
  • Olive Garden is the only one that truly needed it from a PR perspective. I worry that all this flattening is a temporary fad and in a couple years people are going to rediscover chiaroscuro. 11 years ago
  • Microsoft in general went flat with nearly all their products and services. From Windows, to Office to skype and live. I think it's easier for most companies to work with flat design because it is less complex. When it comes to printing, it saves money and overall print turns out better than having something with gradients. 11 years ago
  • I don't think it's a fad as some have suggested. Flat logos generally function better in a mobile environment and at smaller sizes. I also appreciate the simplicity. 11 years ago
  • If I didn't know that Hershey's was a chocolate company, I'd think that chocolate image was something else entirely....something stinky. 11 years ago
  • MSN actually have an even newer logo than what's shown as 'NEW' with the recent site update. 11 years ago
  • Love the new Olive Garden :) 11 years ago
  • Personal taste aside, I think the simplification was a good move. I was always told that a great logo should work across a wide variety of sizes and applications, and when you start adding lots of embellishment (like the Olive Garden logo) it can become quite limiting from a branding perspective. 11 years ago
  • Hershey's logo looks like shit that smokes 11 years ago
  • Last logo looks like shit. They should work about branding lol. 11 years ago
  • Such a massive improvement with the salesforce logo. 11 years ago
  • Flat is nice but I actually prefer some of the older versions of these logos—Netflix and Olive Garden in particular. By "flattening" them, they lose some of the qualities that made them unique. 11 years ago
  • The new Netflix logo just works. I also love the improvements to Salesforce and Fandango. Some of these just don't work though, and it's pretty clear. 11 years ago
  • I love the original Olive Garden logo. 11 years ago
  • I actually love all of Netflix's new look. The site and the app. 11 years ago
  • I really like new Olive Garden logo. And that Hershey's looks... strange. 11 years ago
  • NETFLIX didnt just get flattened it got fattened, if they wanted to lose the dimension thats one thing, but I think the previous logotype had more character and unique quality... thats gone now. 11 years ago
  • Way to go - LESS is MORE in sustainable Branding! :) 11 years ago
  • I was telling my partner last week that the Netflix logo looks like a title I made in word once upon a time..A long time ago. But for a company that already has a quality product or is known worldwide simplicity makes it most recognisable. Plus the fact that it is easier for cross platform usage. Personally I prefer a little more styling and it is also more fun to create, but for good branding it works to keep it simple. At least in my opinion. Good thing we do not all have the same taste when it comes to design or else creativity might become quite dull. 11 years ago
  • These flat logos are "simply" beautiful! They bring back the basics of great graphic design – extremely simple marks that can be easily recognized, reversed, and converted to black & white. 11 years ago
  • As Leonardo Da Vinci said, "Simplicity is the ultimate sophistication." 11 years ago
  • The new olive garden logo is great! Very awesome! 11 years ago
  • I appreciate this perspective and conclusion that it is in fact a trend. I will look a little closer at what I design with this in mind. Thank you. 11 years ago
  • Oh wow, we do have different noses. 11 years ago
  • Wow, Great Article, Truly a great perspective on the Logo's. Noticed the brighter colors too. About.com sure sticks out now. I have to say, olive garden was always my fav restaurant to go to for casual nice, until I heard they were like wal-mart re: not paying their employee's wages and then community picking up the slack(with food stamps, etc) I refuse to do business with those places anymore, and Mention it every chance I get so other americans will quit supporting their big corp bonus' too. having said that.... I do very much like the Peter Piper Pizza, which I've never seen in the market, but by far, I think that is the most drastic of changes. I wonder how the public sales reacted to them? I know they say third quarter was up what like 2.5% but specifically how these companies did, for instance, I'd bet netflix didn't do as well this last quarter, but the new logo looks awesome, Hershey's too, even the little kiss. But how the consumer's will react to it is another thing, and that will set the stage. 11 years ago
  • Ok, I have to add this after reading a few of the comment above particularly those about the hershey logo, and it's mini-side attachment. Now, the guys that stated it looked like a turd, I bet you guys are on facebook or some other platform allot where that little turd icon is around eh? Because chances are, if you hadn't seen that first, would you really have thought that "Kiss" was a Turd? I wrote an article about branding a few years ago, there's a infographic with it on my Average American Woman blog, One of the nice items about simplicity of design is that it is often much more versitle too, being able to 'change the color per product line' while keeping the same name/tag line. And, when you're translating into Umpteen different languages, again, simplicity is good. Course, I personally like a little meat on the bones of logo's I do, and I want them to be Unique, if there is nothing more to the logo than a font, then a person should take out a common name trademark and be done with it. 11 years ago
  • Hersey's new logo is awesome! Fandango's new logo is much better than the one before. Now, not a fan of Peter Piper Pizza nor Olive Garden's new logo, I prefer the Olive Garden old logo. 11 years ago
  • The Olive Garden is quite an improvement. Netflix should be a red background with white or light grey text in my opinion. @Miroslav Vujovic Yeah! :-) 11 years ago
  • Great artical. I like flat design but think it has its place and some of the logos loose their brand beliefs because of it. I don't know how Hershey got signed off.... looked like a dog laid it :) 11 years ago
  • Hate 'em! They leave me cold. Although I'll admit that Olive Garden did the best job and I think it's because the went from a very cluttered look to one that is more serene. The rest I can do without. 11 years ago
  • I absolutely love Olive Garden's rebrand. I remember the first time I saw it, I just looked over the whole menu multiples admiring their layout and type choices. Good stuff! 11 years ago
  • I think they adapted just fine, I just don't really get what Peter Piper Pizza wanted to communicate.. 11 years ago
  • I love flat design but it isn't for everyone. For most of these companies, the new look will just be an interesting footnote in their business timeline, trendy at the time and then just period aesthetics. For a few others, there's a loss of warmth and visual richness because DUH flat design but "flat" is not something you associate with delicious hearty Italian food. But then there are companies who just got ripped off and they should sue their designer for wrecking a perfectly good graphic. I'm looking at you, Peter Piper Pizza. 11 years ago