Understated yet essential, our new Color of the Season is the hue of light sand and seashells, of calm mornings near the beach. Fresh Buttercream is a lush, warm ivory that evokes images of lived-in natural stone and the soothing aesthetics of the Amalfi coast.
Tinged with a touch of nostalgia, our Color of the Season shines whether used as a sophisticated background or a crisp type color against striking textures and gradients. It’s the go-to neutral: sophisticated yet sweet, expressive but subtle.

Meet Fresh Buttercream
To make sure you’re working with the same color, we’re providing equivalencies in hexadecimal, CMYK, RGB, and Pantone systems below.

HEX: #FFF6E3
RGB: 255, 246, 227
CMYK: 0, 2, 11, 0
Looking for a refresher on the various color codes, what they mean, and their applications? Make sure to check out this article where we explore the differences and technical details you need to know.
Our Fresh Buttercream Collection
We have curated inspiring Creative Market products that are already using our Color of the Season or slight variations of it. Check out the full collection, featuring some of these outstanding assets:
Vibrant Palettes Using Fresh Buttercream
Wondering how to apply Fresh Buttercream in your next project? These palettes complement our Color of the Season and are ready to use. To download the free SVG file, make sure you’re signed into your Creative Market account.
Download our set of color palettes in SVG and start using them in your favorite design app.
Download the palettesStart Using Our Color of the Season
Try your hand at this hue with a template or graphic that is well-considered and ready to use. Check out our collection here.
Products Seen In This Post:
Brand strategist. Creating design tools to empower creative entrepreneurs. Author of the Lean Branding book. MA in Design Management from the Savannah College of Art and Design (SCAD).
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