Bad or Rad: CB2's New Logo

By on May 2, 2016 in Community
Bad or Rad: CB2's New Logo

Raise your hand if you've ever shopped at CB2. No? Yes? Well as you may or may not know, CB2 is the slightly quirkier version of Crate & Barrel, which sells furniture that your mother probably buys. Or, alternately, if you're me, you bought a table there that's slowly been falling apart because of your crazy kids, but still looks better than anything from Ikea. So there's that.

Anyways, CB2 has updated their logo. It started out as this:

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And is now this:

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So what do you think? Is this one bad or rad? I know which side of the fence I'm on.

via Brand New


Kevin Whipps is a writer and editor based in Phoenix, Arizona. When he's not working on one of the many writing projects in his queue, he's designing stickers with his wife at Whipps Sticker Co.

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11 Comments

  1. Samuel_James

    Overall I like the new better, the three orange circles was a bit much for the eyes. The box with the letters together is more legible — however the perceived size different between that huge 'C' and the thin '2' is indeed disturbing, and was less noticeable in the former version. It's a trade-off: better look but flawed text-design.

  2. sharon.stout

    I didn't mind it until Salient Graphics pointed out that it's not centered. lol And now I hate it just because of that since that is all I see when I look at it now.

  3. tom_m

    Ya'll should look up "mechanical alignment" vs. "visual alignment" ... It is centered. You didn't know it wasn't until you measured just to be able to say something. Typography 101 folks. But all that said I don't think this logo holds any benefit over their old one. It's not bad though. The rectangle around it may better suggest a "room" or "table" without hitting you over the head. So I think perhaps a slight improvement, but I'm indifferent.

  4. mspriscilla

    Looks similar to the EQ3 logo. It's "OK" but could've been more original.

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