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Designers Talk About The Infamous #StarbucksRedCup

Kevin Whipps March 31, 2021 · 2 min read

Did you hear the latest? Starbucks has released their line of holiday cups, and people are ticked off about it. It all started from a video posted on Facebook by Joshua Feuerstein. He feels that Starbucks is taking the Christmas out of the season by changing their cups and not allowing their employees to wish anyone a Merry Christmas. Obviously things went viral, and now everyone is talking about coffee cups like they’re the most important thing ever.
Now you can make the argument, as Mr. Feuerstein did, that Starbucks is anti-Christmas, but this does seem to come down to a design decision made by the company. Which made us wonder: what do designers think about the issue? Well let’s find out, shall we?

Kevin Whipps is a writer and editor based in Phoenix, Arizona. When he’s not working on one of the many writing projects in his queue, he’s designing stickers with his wife at Whipps Sticker Co.

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About the Author
Kevin Whipps

Hi! My name is Kevin Whipps, and I'm a writer and editor based in Phoenix, Arizona. When I'm not working taking pictures of old cars and trucks, I'm either writing articles for Creative Market or hawking stickers at Whipps Sticker Co.

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  • I see it three ways, as a Christian I can see this is a subtle middle finger to Christmas because Christmas is so offensive to the multiculturalists, this is a great way to celebrate the time year without going full blown christmas... and since Starbucks is a greedy left wing secular progressive capitalist company... this is only to be expected. But... as a Christian who hates how christmas has been turned into another consumerist event, I am glad that Starbucks isn't using Christmas which is a religious holiday for most as a means to make money. But... As a designer I simply love it! 7 years ago
  • i couldn't give give a rats arse about Starbucks or their red cups, and, as a designer I'm not impressed either 7 years ago
  • Their logo was simplified, so it only follows that their cup design be simplified too. Hey there's still red and green. Relax peeps, the cup still has coffee inside. If you're still agitated then i suggest you bring your own mug. 7 years ago
  • Or just don't go there. Brew your own damn coffee, you lazy entitled slug. ;) 7 years ago
  • Exactly what @scgraphic said 7 years ago
  • Each and every one of those cups, with or without Christmas ornaments, will end up in a rubbish bin anyway. 7 years ago
  • I like the look. I think that if Starbucks were anti-Christmas, they wouldn't produce red cups at all. Red isn't really a winter color, it represents Christmas and therefore is associated with winter. If Starbucks wanted to make a statement against Christmas, then the way to do it would be to not change the cups at all. 7 years ago