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Hello Teal! Introducing Our New Brand Color

Creative Market October 22, 2021 · 2 min read

Have you noticed a subtle change in our website? This week we updated our brand color from green (#8BA753) to teal (#39B4AC)! You’ll also notice that our logoscript is now set in a cooler, darker gray (#303538). If you’re a fan of teal, you probably already love the sense of freshness and cleanliness it adds. Beyond personal preferences, though, we wanted to share some of the design intentions behind this change and why this teal and cool grey pairing was a great answer for the challenges we set out to resolve.

On the user experience front, these new colors offer a huge improvement towards more accessible design. According to Mai Nguyen, from our Product Design team, “the previous brand green had a lot of accessibility issues—it was too light and too desaturated to be a functional color, making it difficult to create a user interface that met AA standards.” Increasing accessibility is an ongoing process and we recognize that this is one of many steps in that direction.
We also wanted to arrive at an identity that would complement, not compete with, the millions of design assets we’re home to. In that sense, Mai shares that “the monotone logoscript, always set in either #303538 or black, will visually elevate our diverse catalog. It’s a more scalable and legible logo, making our brand timeless and resilient.” 
Check out our brand guidelines page for more information on how to apply these assets
Regarding our brand identity, the new teal truly refreshes Creative Market — representing some of the newer product categories we’ve added over time. The previous green had a hint of gray in it, making it a slightly aged, desaturated hue. The brighter teal helps clean up and freshen up our user experience. As we’ve discussed here before, colors carry important associations that express what your brand is all about without a single word. Teal, as a combination of blue and green, captures the best of both colors: vitality, transformation, freshness, and creative possibility.
At launch, this marketplace was known for a certain textured, vintage aesthetic that is still (very!) popular, but not the only visual style we’re home to in 2020. With UI kits, 3D assets, and upcoming categories, we’re building a global marketplace for design that welcomes a range of creative disciplines and aesthetics. Teal expresses and celebrates those new possibilities!

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23 Comments
  • Hey! Love the update in the color :) Green is where it's at - we used green on our site's logo at www.bowtothebee.com 1 year ago
  • looks nice! 1 year ago
  • I like the new style 1 year ago
  • I Love it ! 1 year ago
  • Eww!!! I like the old green than teal, green makes me feel so close to the creative market 😊 1 year ago
  • With the new color, the CM ceased to be so "fleek and warm", it became a little colder, stricter, but fresher. Change is always good. 1 year ago
  • I like the change, it adds more versatility. :) Though it seems a little dour. I'd love to see the introduction of a secondary brand color to add a little spice to those CTA's. Perhaps a mauve would work well! 1 year ago
  • I like it.. 1 year ago
  • I love the new colour but like Samson Vowles I'd love to see a second colour introduced for interactive elements! I agree a mauve might look cool. PS: The line icons on this page still have the old tone :) 1 year ago
  • I have to say I do like it. Well done!!! 1 year ago
  • Although a lot of love for old green color, teal looks more perfect with this marketplace. 1 year ago
  • I don't like it. The site no longer feels like a color palette was used but just random colors. 1 year ago
  • Love it. Simple but really pretty :) www.upliftreviews.com 1 year ago
  • I don't really like it. The old color had a warmer, friendlier touch. This color is too cold. 1 year ago
  • wow! Awesome color combination but i like the previous color too. 1 year ago
  • Launching a new brand is the last thing we need right now. This marketplace is dying fast and search results are inaccurate. 1 year ago
  • I don't like the change, new teal color is too cold, I liked old style much better.. 1 year ago
  • Rest In Peace #8BA753! We will be missing you... 1 year ago
  • I love it!!! ♥ 1 year ago
  • love teal, love accessibility - so glad to see you embracing it! 1 year ago