Derek Weathersbee
May 6, 2021 · 6 min read
Baseline

It matters because:
Letters which are flat should sit flush with the baseline, while curved letters should descend slightly below it (known as overshoot), otherwise they will appear to hover above the ground the other letters rest on.Cap Height

It matters because:
The cap height of most fonts are the same, while the relationship of other characteristics to the cap height are major factors in the character of a font.X-height

It matters because:
The x-height of a font is a primary determiner of its legibility. Consider that the most distinctive and most used letters of a typeface are lowercase letters. When the main portion of a letter is given more space, its distinctive features are more prominent and its counters are more pronounced.Counter

It matters because:
The counter of a letter gives as much distinction as the strokes of the letter, serving as its negative space.Ascender

It matters because:
The style and height of ascenders are major factors in the legibility and style of a typeface.Ascender line
When letters do reach above the cap height of a font, they normally do so consistently, reaching to another guideline called an ascender line.It matters because:
Letters with ascender lines vastly different from their cap height become very stylized; they are distinct but generally hard to use as body text because of conflicts with preceding lines’ descenders.Descender

It matters because:
As with ascenders, the length of descenders of a typeface often define its character but also determine its utility as body text. The ascenders and descenders of Zapfino make it unusable.Leading

It matters because:
The amount of leading given to a body of text is key in its legibility. Around 125–140% the font size is normally a good starting point, but every font is different. Lines with tall x-heights often feel too tight with default leading and require the vertical space to be opened. Lines of type that are larger and part of a heading require smaller leading so they don’t appear to be distinct statements.Tracking

It matters because:
Too much spacing between letters can kill legibility, as our eyes tend to read words we know as shapes, rather than picking out individual letters. A little extra tracking can add class, however, to a line of small capital text.Kerning

It matters because:
The different shapes of letters require different spacing between them to give the appearance of uniformity. The spacing of letters in a font, even with built-in kerning, is rarely perfect, and some letters inherently require user adjustments so they don’t confuse the reading of letters. When applying kerning, a good rule is to create an equal volume of space between letters. Generally speaking, diagonal letters, like A and V shown above, require extreme kerning. Curved letters (C, O) require moderate kerning, while upright characters (M, N) require none or even more open spacing to achieve an optical balance.Small Caps and Faux Small Caps

It matters because:
If a typeface doesn’t contain small caps, then a fake version of them can be created by software, which simply downsizes the non-capital letters into faux small caps and leaves the capitals the normal size. The natural problem with this is the down-sized caps stick out like sore thumbs; the shrunken caps have a far smaller stroke width than the natural versions, leaving the regular capitals appearing overly bulky (or the fake small caps looking wimpy). In summary, don’t use fake small caps.There are hundreds of other terms that you will come across if you stick around the world of type long enough. These, however, are the ones that I most often use on a typical day of work in a practical way. I’ll leave you with a handful of other type terms and subjects that are useful to know about if you want to further your typographic knowledge and skills.
- Font Vs Typeface
- Italic Vs Oblique
- Ragged Right, Ragged Left
- Justified
- Rivers and Valleys
- Orphans and Widows
- Smart and Dumb Quotes
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Derek Weathersbee is a designer, developer, instructor & weekend music maker. He designs for clients across the country, teaches at a local community college, and releases type at weathersbeetype.com and on Creative Market. You can see some of his work at derekweathersbee.com and more random articles at manmakefire.org.

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Derek Weathersbee
Designer, developer, instructor & weekend music maker. I release my own on weathersbeetype.com, and some of my older design work can be seen at derekweathersbee.com, weathersbeecreative.
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