Categories / Inspiration

Learn the Hidden Meanings in Famous Logos

Kevin Whipps April 9, 2024 · 1 min read

When you design a logo, there’s some intent behind what you do. For example, I once designed a logo for a company that mostly produced content, and I wanted the logo to have the appearance of type, but without looking like it was created using Courier. Instead, I used a more modern serif font that looked similar to a traditional typewriter’s output, and then made a circular logo that looked like a key from that same typewriter. The client was happy and so was I – win-win.
Most logos have some kind of story like that, but we’re not always privvy to the results. Over at, they created a cool little page that gives the background of some of your favorite logos. We went ahead and took some of our top picks and posted them right here. Check them out!

Kevin Whipps is a writer and editor based in Phoenix, Arizona. When he’s not working on one of the many projects in his queue, he’s looking for fun and irreverent things online to share with his friends.

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About the Author
Kevin Whipps

Hi! My name is Kevin Whipps, and I'm a writer and editor based in Phoenix, Arizona. When I'm not working taking pictures of old cars and trucks, I'm either writing articles for Creative Market or hawking stickers at Whipps Sticker Co.

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