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100 Logo Design Ideas for Designers Who Are Stuck

A logo is not just a random symbol – it’s the very symbol that reminds people who you are, what you do, and how you can help them. Here are 100 ideas to inspire your logo design process.

Igor Ovsyannykov April 15, 2024 · 6 min read

A logo is the best representation of any brand or business. It’s not just a random image — it’s the very symbol that reminds people who you are, what you do, and how you can help them.

This is something that you have to remember as a designer — especially if you want to be successful in freelance graphic design. Every client who comes to you asking for a logo is not just asking you to create what you think is trendy or cool. Each client is asking you to portray their brand in the best way possible.

Finding Inspiration for Logo Design

If you’re feeling like you’re all out of creative juice and are having a hard time coming up with unique logo designs, here are a few tips that could help you out:

Browse through design sites.

It doesn’t even matter if the designs are focused on logos or not. What matters is that you see some artistic inspiration through every form. Look at photography sites too, if you want. These images are bound to stir some creativity within you, pushing you to create something even more wonderful and unique.

Look at other businesses in the same industry.

Were you commissioned to work on a restaurant logo? Then look around and check out other restaurants, especially those that specialize in the same type of cuisine. Working on a logo for a financial business? Then start looking at websites and see how other designers represented these types of businesses. It’s not about copying what they did. It’s more on looking at what they haven’t done yet.

Study your client’s business.

Take a close look at the history of your client’s business. Which factors stand out from the entire story? Look at their mission and vision. What is the business working towards? Examine their corporate values. What does the business stand for?
Review their approach in terms of processes and customer service. How do their customers see them? By knowing your client inside out, it’s easier to look for the set of symbols that will best represent the brand.
Yes, it’s something as simple as that. Get a pen and some paper and start filling it up with loose thoughts. More often than not, creative people stop being creative the moment they overthink. It sucks out all the creativeness from you, making it harder to come up with great, divergent ideas. When you doodle, you just let you hand free flow without too much thought. When this happens, your subconscious starts the creative process, and before you know it, one of those lines or curves you start could change the game in the logo you’re designing.

Take a break.

Rest. Overworking and overthinking will make your brain tired, and a tired brain will not give you creative output. Sure, you may have accomplished amazing feats in the past without much sleep. But just imagine how much more you can do if you give your brain and your body time to recharge.
Feeling inspired now? Let’s start working on your logo.

Key Factors in Designing a Logo

Now that you’re all amped up to start, take a look at these key factors that will make your logo stand out.

Keep it simple.

The moment you cram too many ideas into a single logo, it becomes confusing to its audience. Remember that logos are often minimized to tiny sizes, especially when used on merchandise like keychains or letterheads. How are you going to fit all those details into such a tiny space?

Keep it relevant.

What’s the first thing you think of when you go to the oceanarium? Probably the color blue, a dolphin, or a whale. An oceanarium logo will not make sense at all if you use a monkey or a zebra. This is one thing that you should be careful about in designing logos: you have to keep all the elements relevant. Think about the image of the brand and make sure your design is consistent with this image.

Don’t be afraid to experiment.

Just because all of the other banks in your area use gold in their logo that does not mean you have to do the same thing. If other pastry shops you look at use rolling pins in their logo, it doesn’t mean that you have to follow suit. Explore and experiment even if it goes against the “norm”.
Again: just make sure that you keep your design relevant. You can probably use an image of a unicorn eating a cupcake for a store named “Unicorn Cakesâ€, but that image would not make as much sense if the business is named something like “The Sweet Shopâ€.

100 Logo Design Ideas

To help you get more inspiration, here are 100 logo designs that you can look at. We’ve also added a few premium logo templates to give you some framework. Feel free to pin this article if you think you’ll need it later.