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Test: Can You Pick The Apple Logo Out of a Lineup?

Creative Market Last updated: April 4, 2024 · 1 min read

Pop quiz hot shot: which of the images below is the Apple logo? Give yourself about five seconds to choose, with no cheating! Which one do you pick? apple_logo-lineup It sounds simple enough right? Apple is one of the most ubiquitous companies on the planet, and most of us see this logo in some form or another. However, a study involving 85 UCLA students (75 of which owned Apple products), a stunning 84 of them got it wrong! You read that right, only one person got it right! The ultimate conclusion of the study is that our visual memory pretty much sucks. As an Apple blogger and graphic designer, I can proudly say that I had no trouble picking out the right logo, and in fact thought this whole thing was total bull. After asking a few other people though, not only did they take a long time to venture a guess, they actually got it wrong.

Did You Guess It Right?

The correct answer is of course “B”. Is that what you guessed? Let us know in the comments below. And be honest! Via Spring.org

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51 Comments
  • Yes I guessed "B" right off the bat! :) 11 years ago
  • I saw the correct one on the angled view before even reading the post, then found myself second guessing after reading it. Still got it right though. 11 years ago
  • quessed "B" right off the bat as well! 11 years ago
  • Guessed "H" but I'm not an Apple user 11 years ago
  • Guessed "B" as well. 11 years ago
  • I guessed B as well, but not immediately. I don't own any Apple products and maybe it was a lucky guess. 11 years ago
  • Yup, got it right! 11 years ago
  • Yup, got eeehhm! 11 years ago
  • Didn't guess 'B'. I knew it was 'B' :) 11 years ago
  • I see the Logo every day in the morning when I start my MacPro at work, when I look on my iPhone or iPad and when I start my iMac at home... and when I go to sleep and start my AppleTV. I'd regionize the logo in my dreams. But what the hell is going on with this window looking Logo? :-) ... and this Penguin is looking little bit strange! But the "B" is the right answer. 11 years ago
  • i got it wrong! i had no idea! 11 years ago
  • I didn't see a Windows logo, so I gave up and moved on! 11 years ago
  • b) But I have it on the up left corner of my screen ;-) 11 years ago
  • Got it on the angled screen, then confirmed it on the picture. And I'm not even an Apple user! 11 years ago
  • Anonymous
    I guessed B but after picking G for a second haha 11 years ago
  • I picked B, I've used a lot of Apple stuff for years, so I see it daily and just like João Oliveira it's also on my screen, top left corner lol 11 years ago
  • Nope, I guessed 'H'. 11 years ago
  • I guessed correctly, but then again I'm an Apple user and i had their logo at the bottom of the screen haha 11 years ago
  • I guessed "G" which is close to B! 11 years ago
  • After debating between B and H, I chose B! Yay! I usually don't see the logo because I always have a case on my iphone. 11 years ago
  • B was the only option for me! I have been an Apple lover and promoter far longer than I care to admit....since the VERY early 90's. 11 years ago
  • I don't drink the apple juice, but I guessed B with a decent level of certainty. 11 years ago
  • I got "b" right away. Been using Apple products for a loooong time. 11 years ago
  • Yes got it right from the post. Great eye for things like this 11 years ago
  • Darn I said G, got the direction of the leaf wrong. I should have know it would point to the future (the right). 11 years ago
  • Didn't guess KNEW it was B 11 years ago
  • Also knew it was B. It just works. 11 years ago
  • Yes, I picked B. Even before looking at the shiny black Apple logo on my Mac. For real. 11 years ago
  • Yep. I got it. Although I've spent quite a few years now with Apple products so it was pretty easy for me. 11 years ago
  • I picked B, but only because it 'felt' right, not because I knew it to be right. 11 years ago
  • I got it RIGHT! Woohoo. 11 years ago
  • B got it 11 years ago
  • I panicked and picked "H", shame on me. It's a lot harder than it looks. 11 years ago
  • I chose B. I think that logo is embedded in my brain! 11 years ago
  • Nailed it. I can't even comprehend that many people—especially Apple users—getting it wrong. 11 years ago
  • I knew it was B right away :) Been looking at that logo the past 25 years! 11 years ago
  • I got it right, but I own quite a few Apple products... 11 years ago
  • I work at a telecom retail store - my eyes were instantly drawn to the correct one. 11 years ago
  • I guessed H too 11 years ago
  • Picked "A", all the while suspiciously eyeing "B".... 11 years ago
  • Yes! What helped was the awesome looking apple that circulated right with his profile in the bite hoed me with angles and iteo adios! 11 years ago
  • I got a B! 11 years ago
  • I got B. Yay me! 11 years ago
  • Picked B 11 years ago
  • I picked B right away, probably because I didn't stop to think about it. Have been an Apple user for 3 decades, so it's probably permanently etched into my subconscious. 11 years ago
  • Never seen that thing before. 11 years ago
  • i picked ,i, 11 years ago
  • Picked B ... directionally knew it was B or H but ruled out H because the bottom was wrong 11 years ago
  • It makes me sad to see posts like this but on a lighter note did you know that if you say gullible slowly it sounds like oranges. 10 years ago
  • I had to compare the difference between b & h but once I noticed the difference I was sure it was b. 10 years ago
  • Er...I use a macbook all day and even often watch Netflix on an iMac. I was sure about the apple shape and the direction of the leaf, but felt totally confused about the bite. So I chose A. Oops! :-D (at least I'm not a designer!) 10 years ago