Peter M
May 6, 2021 · 6 min read

The Color Wheel
Let’s revisit one of the most basic concepts: the color wheel. You’re probably familiar with this, whether it’s from elementary school or from studying design. The color wheel below is divided up into 12 different color hues. These include primary colors (like red, blue and yellow), secondary colors which are made up of a mixture of primary colors (like green, orange and violet) and also tertiary colors. Using this color wheel, we can mix hues to create new ones, and also combine different hues to create color schemes.
Color Terminology
When it comes to the chromatic world, there’s a handful of unique terms. Being well-versed in the vocabulary will help you out. Hue is a traditional color’s “name”. Like red, or orange. Often when we use color, we really mean hue. Saturation is the relative strength or weakness of a color. Colors in a film for instance, can be saturated like the ones below:



The Psychology of Color
You could spend hours reading about the psychology of color. In fact, there’s thousands of books out there on just that. But for now, it’s handy to know the 101. And like the US elections, it all starts with the primaries. Red is the most passionate of all colors. It’s linked to impulse and excitement and works well when associated with food and fun. Blue, on the other hand, is a little calmer. It conjures up cleanliness, knowledge and precision. The boldness of yellow ties in nicely with sport, leisure and kid’s products. Finally, green is suitable for imagery associated with the environment and nature. Colors can be termed “hot”, like orange and red, which are associated with action and emotion. Or they can be “cool”, which connotes water and sky and is a little more relaxed. Warm colors assault the senses, advancing towards the viewer or “popping” as they say. Cooler colors sit back a little and play it, well, yep… cool. From there, we can mix it up, creating infinite variations of color combinations in order to create the outcome we want.Monochromatic Color Combinations
Remember when Homer was learning how to be a Monorail driver on ‘The Simpsons’? If you recall, the half-hearted lesson basically imparted the fact that the word ‘mono’ meant one, and ‘rail’ meant rail.

Complementary Color Combinations
The next kind of color combination you can make is one that’s complementary. This is made up of colors that sit directly across from each other on our color wheel. Like red with green, or blue with yellow. Complementary color schemes can be seen in nature, like the picturesque beauty of a purple lilac against a green leafy background. They work well when you’re driving for a bold, high contrast look that stands out. It’s best used in small doses like as a heading or a key visual, and avoided for things like body copy.




Analogous Color Combinations
Analogous color schemes are built from hues that sit side by side on the color wheel. Like teal and army green. Or orange and red. They feel harmonious and make for client and eye-pleasing designs. Try starting with one primary analogous color as a base, and then pick your palette from there. Also, be sure your color choices have enough contrast to avoid everything washing together.




Split Complementary
A split-complementary color combination involves a base color and its two neighbors on the color wheel. It makes for harmonious color combos, but because the colors aren’t as far away from each other, feels less bold or tense.
Triad Color Combinations
A triadic color combination uses colors that are equidistant around the color wheel. Because of the higher number of hues involved, triadic combos can be bold and vibrant, or cool and calm, depending on the ingredients.


Experimentation Is Key
Like most aspects of design, color can be equal parts art and science. As much theory as there is behind it, it often helps to try out lots of different variations before settling on your final look. While there’s thousands of years of art history to incorporate into your design repertoire, nothing beats sitting down in Photoshop, or with a notepad and just experimenting.

What Are Your Thoughts?
Got a favorite color, or a color combinations you swear by? Or how about tips and techniques for creating an awesome color scheme? Let us know in the comments.
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