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Welcome Paul to the Team

Kelley Johnson March 28, 2024 · 3 min read

Hey there Creative Market community! You’re in for a treat today, as you’ve got the chance to be introduced to the always wonderful Paul Ghio! Paul is a world traveler, outdoor enthusiast, and, most recently, the new growth analyst &
optimization specialist here at Creative Market. Take a few minutes to get aquatinted with Paul, and make sure to welcome him to the team in the comment section below!

Tell us a little bit about yourself and what you do for Creative Market.

I’m a California native, San Francisco transplant, and student of marketing and growth. My first job out of college was as a copywriter at a boutique marketing and advertising agency. Through that experience I got my hands on everything from account management to media analysis. I’ve been in marketing ever since.
At Creative Market, I’ll be working with the growth team as an analyst and optimization specialist. Simply put, I’ll be trying to understand how people are using Creative Market and working with our team to continually make the marketplace better.

What were you doing before you joined the team and how did you and Creative Market “find each other”?

I was building upon my marketing skill set at Tradecraft and Zack Onisko, Creative Market’s Head of Growth, was one of my mentors. After finishing, I discovered Zack was in search of a growth analyst. At the time, I had several opportunities before me but Creative Market had the right mix of product, team, and vision to win me over.

When not at work, what do you do for fun?

I’m an outdoor enthusiast. Depending on where I’m living and the time of year, I can be found spearfishing, scuba diving, surfing, snowboarding, mountain biking, traveling, camping, and/or running. I also love to read and occasionally pretend I know how to cook.

Do you have any go-to music when you’re working?

More than anything I listen to a lot of ambient and downtempo electronic music.

Have you seen any products here on the site that you especially like?

For the record, I’ve only seen a fraction of what’s in the marketplace and I’m really looking forward to discovering all the talent. That said, I’m really into everything RuleByArt is creating.
RuleByArtShop

What inspires you creatively?

Hands down new experiences, especially traveling.

Any parting words of wisdom?

Explore your world.

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About the Author
Author
Kelley Johnson

I’m an ex-schoolmarm who is excited about all things creative. Photography makes me smile and when I find a new-to-me dress that fits just right, it makes my day.

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