What Does a Graphic Designer Do?
Graphic designers are the thinkers & storytellers behind visuals and use a well-developed set of skills to create a stunning end result. Let's take a deeper dive into a "day in the life" of a graphic designer and what they do.
What Do Graphic Designers Do?Graphic Designers are the creative engine behind brand identity or marketing efforts, making them a vital part of running a successful business. They use colors, textures, photography, fonts, and other various design elements to communicate a message.
What Skills Do Graphic Designers Need?Regardless if they have a degree in graphic design or if they are self-taught, all graphic designers possess a unique blend of technical, visual, and communication skills. One area of that skill set might outweigh the others depending on the nature of their role. “Graphic designers can have a huge range of skills. No two designers are exactly alike, which makes each one completely unique (and sought after!)” according to Liz Meyer. To give you a more detailed understanding, graphic designers are often skilled in navigating Adobe software such as Indesign, Illustrator, and Photoshop (Technical), and use their artistic eye, visual analysis, and creative nature (Visual) to develop a finished product that will convey a message or uphold a brand’s identity (Communication).
What Tools Do Graphic Designers Use?Did you ever wonder how graphic designers materialize their creative ideas into a visual masterpiece? With the help of modern-day technology and advanced creative software, turning an idea into a finished product is made possible. Creative Market shop owner of Marsala Digital, explains: “A major component of graphic design is thinking. When you come up with an impressive idea, turning it to a visual material is the easy part. All you have to do is utilize design tools.” Graphic Designers apply a toolbox of essentials to help them bring their designs to life. These include a few basic investments such as a laptop, a hi-resolution desktop monitor, a reliable hard drive, and graphics tablet & stylus. Graphic designers additionally use premium design software. Adobe’s Creative Cloud is the industry standard for design professionals and includes a suite of programs such as InDesign, Illustrator, Photoshop, AfterEffects – to name a few.
What Does a Career in Graphic Design Entail?Now that you know the job duties, tools, and skills involved in being a Graphic Designer, you’re probably wondering what career paths are available or what a career in Graphic design entails. As mentioned above, a typical day-to-day may vary across designers depending on their focus, role, company, etc. However, that’s the beauty of this wonderful, multifaceted profession. “Graphic design careers come in all shapes and sizes. If you love typography and logos, you could explore opening your own small branding studio, or working at a top ad agency as a lead designer. If you’re excited about the intersection of illustration and technology, you could be a Creative Director at a startup or freelance as an illustrator for content creation studios”. —Liz Meyer A career in graphic design presents endless opportunities, some of which you’ll see has manifested into opening a shop stocked with uniquely-created, high-quality products here on Creative Market.
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