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What is Graphic Design?

Maryam Taheri March 31, 2021 · 3 min read

Are you considering diving into the field of graphic design and want a bit more information, or are you just at a loss as to what exactly graphic design is and how it’s used? Maybe you’re just not sure what’s the point of it. Graphic design, in nutshell, is the “art or skill of combining text and pictures in advertisements, magazines and books.” But, more than that, graphic design has a very real presence in everyone’s life, and any savvy business owner or personal blog host should consider the usefulness and importance of graphic design in his or her marketing. After all, the more attractive the packaging, the more appealing it becomes to buyers. Here’s a quick overview of what graphic design is and why it has become essential.

What is It?
Graphic design is basically any visual medium intended to express communication, either to send a message about an upcoming party on a flyer or to showcase the beautiful features of the latest iPhone in a print ad. Using pictures, graphics and text, designers create a story or message that hopefully attracts potential users. Not all graphic design is intended to be beautiful, however all design should cause some sort of reaction, positive or negative, relatable or off-putting, within the consumer.
Though most people think of graphic design as computer-based, that doesn’t have to be the case. The tools a graphic designer uses are nearly limitless, and they include paintbrushes, pencils, pens and paper as well as digital media. As people become more reliant upon the computer for work and play, graphic design follows suit.
What do Professional Designers Do?
Some people dismissively think that writing a few words and incorporating a few pictures to make something pretty isn’t very difficult, but graphic design and its principles are extremely nuanced, from the flourish of ascenders on serif fonts to classic artistic rules for aligning images and using negative space. While some designers are self-taught the vast majority learn their skills from highly regarded art and design schools, studying the principles of print, digital and 3D design.
The Needs to Know of a Future Graphic Designer
Still not entirely sure what a graphic designer does still? Check out this infographic to get the behind the scenes info on the world of graphic design:

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Why is it Important?
At its most basic premise, graphic design conveys a message. It’s a tool for communication, and it’s a unique and striking way to reach out to consumers and Internet users, whether you’re selling a product, announcing an event or attracting subscribers. Logos, websites, advertisements and print media all require a graphic designer’s expertise to be successful, and anyone desirous of an audience should consider hiring one.
Graphic Designers Roadmap
Wondering how long it takes you to get from here to there? This infographic explains it all with advice from people in the business.

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Although they often work in the backgrounds, graphic designers are an important part of society, especially when it comes to marketing a business or product. Graphic design is a visual language, and designers deftly translate messages into something enticing, beautiful and unique that everyone can understand.

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About the Author
Maryam Taheri

I'm a recent graduate of the University of San Francisco with a degree in Biology and a passion for the creative arts. I love building websites, trying new things, and I have a passion for social media.

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