Brand Strategy Template

✨ STRUCTURE YOUR BRAND STRATEGY PROFESSIONALLY — WITHOUT STARTING FROM SCRATCH

This brand strategy template was designed to help graphic designers, brand designers, branding consultants and communication professionals structure their strategic thinking and present their recommendations to clients.

From brand positioning, target audience and core values to brand personality, tone of voice, communication pillars, social media, editorial calendars and action plans, all the key stages of the strategic process are brought together in one structured, ready-to-customize document.

You’ll have a comprehensive framework to develop your ideas, organize your recommendations and present a cohesive strategy tailored to each brand.

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✦ A READY-TO-CUSTOMIZE BRAND STRATEGY TEMPLATE

No more recreating the structure and layout of your strategic documents for every new project.

This template provides a professional, structured foundation to help you guide your clients through the development of their brand strategy.

Customize the text, colors, typography, images and graphic elements to create a document tailored to each project.

You can also delete, duplicate or rearrange pages to suit your workflow and the needs of each client.

Whether you’re launching a new brand, repositioning an existing business or developing a communication strategy, this template gives you a clear structure to organize your work.

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✦ WHAT’S INCLUDED

The template contains 36 pages divided into four main sections, covering the key stages of the brand strategy process.

1. Brand Audit & Offering Lay the groundwork for your strategy by analyzing the current situation and structuring your client’s offering.

2. Brand Positioning Define the brand’s strategic foundations and identify what sets it apart in its market.

3. Brand Voice & Visual Identity Define how the brand communicates and the visual world it should convey.

4. Communication Plan Turn your strategic thinking into actionable steps to increase the brand’s visibility and awareness.

The template also includes a table of contents and introductory pages to help you organize each section of the document.

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✦ FULLY CUSTOMIZABLE This template is a flexible starting point that you can adapt to your own methodology, creative style and each client’s needs.

You can customize:

→ Text and strategic content → Colors → Typography → Images and photographs → Graphic elements → Titles and subtitles → Layout → Page organization → Individual sections of the document

The content included in the template serves as a structural framework and provides layout examples. You should replace it with your own research, analysis, recommendations and strategic content.

The goal is to create a professional document that adapts to the way you work — not the other way around.

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✦ HOW DOES IT WORK?

After your purchase, you’ll be able to access your template through the link provided in the download document.

To use your Figma template:

1. Download the PDF provided after your purchase.
2. Open the PDF and click the link to access the Figma template.
3. Sign in to your Figma account.
4. Duplicate the template into your own workspace.
5. Customize the pages and replace the existing content with information relevant to your project.
6. Adjust the layout and sections to suit your needs.

You can then work on your own copy while keeping the original template as a starting point for future projects.

To use your InDesign template:

1. Download the PDF provided after your purchase.
2. Read the instructions included in the document.
3. Open the InDesign file and start customizing your template!

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✦ DIGITAL PRODUCT ⚠️ No physical item will be shipped.

This listing is for a digital product only: a brand strategy template available for Figma, along with the same template in InDesign.

The document is designed for you to customize yourself. It is not a bespoke brand strategy service.

Before purchasing, please make sure you have a Figma account and are familiar with the features required to use the template.

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✦ LICENSE & TERMS OF USE

Your purchase grants you a license for individual personal and professional use.

You may use and customize the template for your own professional projects and client work.

However, the original or modified template, its structure, layouts and included resources may not be resold, redistributed, shared or offered for free, in whole or in part, as an editable template or resource.

Purchasing this template does not transfer any intellectual property rights to its original design.

© Il était une Marque — All rights reserved.

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✦ HAVE A QUESTION?

If you experience any difficulties accessing or using your template, feel free to contact me at:

contact [!at] iletaitune-marque.com

I’ll be happy to help!