Looking to build a brand identity? This worksheet will help you and your team consider how your brand will look, think, sound and act from all perspectives. Together you will create a simple word-based strategy for everything the brand creates moving forward.

It is a perfect collaboration tool for Design Professionals, Business Owners and key decision-makers in the branding process.

The worksheet is available as a PDF digital download, making it universally accessible and suitable for both remote and in-person workshops. For best results, it is recommended for groups of 2-5 individuals, at the start of the branding process.

Bring efficiency to your workflow
Collaborate on ideas with confidence and ease
Grow your expertise and build a positive relationship with your client/ team
Learn to understand your brand from all perspectives
Communicate your brand with clarity and consistency across all media
Create a brand that connects with its audience and grows lasting value

I am a designer and art director with over a decade of years of experience working with local and global businesses such as Liverpool FC, NHS England and the Glastonbury Festival. This worksheet has been developed from 100s of workshops, years of study and learning from fellow experts at Red Ninja and Gravita Co.

Lewis Dohren