MAREN/ Brand Guidelines Template
About
**— ADOBE INDESIGN & CANVA PRO — ** Consistent brand presentation can increase revenue by up to 33%. Be on brand, every time, with the Maren Brand Guidelines template.
Maren is a 68-page editorial brand guidelines template built in the spirit of a farmer's ledger — warm neutrals, expressive italic display type, and a single barn red accent that carries every seal and stamp.
Designed for boutique studios and small-batch producers who want their guidelines to feel traceable and unhurried, not mass-produced.
Simply add your logo, images, and edit the brand colours and typography — and you're good to go. Print or export to PDF and send to clients.
You might also like:
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MARGAUX / Brand Guidelines Template ( https://creativemarket.com/Leleka.Store/292232864-MARGAUX-Brand-Guidelines-Template )
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UMBER / Brand Guidelines Template ( https://creativemarket.com/Leleka.Store/292278956-UMBER-Brand-Guidelines-Template )
WHAT'S INCLUDED
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68 master pages
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8 fully-developed chapters
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16:9 widescreen format (1920×1080px)
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Adobe InDesign (.indd + .idml backwards compatibility)
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Canva Pro editable template link
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12-column editorial grid system
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Real placeholder copy throughout — no Lorem Ipsum
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Wax-seal, monogram & lot-code system
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Bonus: 60-icon set — Ai, EPS, PNG & SVG
Free Google Fonts only
8 SECTIONS INCLUDED
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I. WELCOME About this template, how to use, fonts included, license & credits
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II. STORY & VALUES Brand story, mission statement, positioning, voice & tone, audience snapshot, messaging pillars
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III. MARK & SEAL Primary wordmark, clearspace & minimum size, monogram, six seal & stamp variants, colour reversals, misuse examples
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IV. PALETTE & MATERIALS Primary palette (Butter Cream, Wheat, Barn Red, Moss), extended accents, 60/30/10 usage ratio, material references, seasonal winter palette
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V. TYPOGRAPHY Display, body, and documentary typography hierarchy, five-step type scale, numerals & lot-code format, editorial grid
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VI. PATTERN & TEXTURE 60-icon set across four categories, icon usage rules, three seamless pattern tiles, border & frame system
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VII. PHOTOGRAPHY DIRECTION Mood & lighting, styling notes, composition grid, colour grading reference, do's & don'ts, sample crops
VIII. APPLICATIONS Packaging label, business card & stationery, social templates, market signage, tote bag / merch, print & digital specs
KEY FEATURES
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✓ Fully editable — all elements, colours, and fonts
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✓ Centrally adjustable colour swatches
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✓ Master pages for streamlined global changes
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✓ Real, written placeholder copy throughout
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✓ Bonus 60-icon set in four vector-ready formats
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✓ Free Google Fonts — links included
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✓ Designed for InDesign and Canva Pro
PERFECT FOR
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Brand designers presenting identity work to farm & food clients
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Small-batch producers building their own visual system
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Boutique agencies pitching artisan and lifestyle clients
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Freelancers who want deliverables that feel considered, not exported
WHAT'S NOT INCLUDED
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Photography shown in preview images (mockup only)
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Logos shown in preview images (sample brand only)
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Adobe InDesign or Canva Pro subscription
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Fonts (free Google Fonts — direct download links provided)
FILE FORMATS
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.indd (Adobe InDesign CC 2020+)
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.idml (backwards compatible to CS4)
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Canva Pro editable template link (.txt)
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Bonus icon set — .ai / .eps / .png / .svg
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Help.pdf with full instructions
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Fonts.txt with Google Fonts links
HOW TO USE Open the .indd file in Adobe InDesign, or click the Canva Pro link to add the template to your account. Replace placeholder logo, photography, and copy with your client's content, then update the colour palette from the shared swatches — instructions in the Help file. Export to PDF for client delivery, or share the live Canva link for collaborative review.
Please note:
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Information about licenses: creativemarket.com/licenses
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Important: You are not allowed to resell or distribute the original files in any way!
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Mock-ups and photography shown in previews are for presentation only and NOT included in the purchase.
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Use Adobe InDesign (CC 2020 or later) to edit the .indd / .idml files, or Canva Pro to edit via the template link.
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In the CANVA editor you can change colours, typography, and replace images, but advanced master-page features work best in Adobe InDesign.
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If you have any questions feel free to contact me
_ Thanks ♥♥♥_
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