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5 Examples of Great Social Media Marketing

Maryam Taheri March 31, 2021 · 5 min read

Most people think of social media as a tool for stimulating conversations between people, whether they’re individuals or groups. Social media marketing expands on this idea by stimulating website traffic and sales by using social media to attract users to the brand. Facebook, Twitter, Google+ and Pinterest are all examples of social media sites, but Twitter seems to be the one that allows for the greatest creativity in the shortest format with regards to self promotion. Brands must be careful to create a response with just 140 characters and a picture or video. Here are five of the best examples of companies who excel in this medium.

Oreo

The little snack cookie that could, Oreo has a very playful Twitter account that highlights new products—including collaborations—responds to users comments, and deftly incorporates puns, pickup lines and one-liners into their feed. They also use pictures and short, 6-second Vine videos to get people talking. By interacting with fans and never taking themselves too seriously, Oreo has developed a rabid following from celebrities, customers and other companies.
Oreo also creates images specifically for use on Twitter that include random facts, interesting things, and just funny one-liners. In addition, they stay relevant by commenting on the news, and talking about things everyone knows about.

 

 

 

Eat24

A beloved food delivery service used across the nation, Eat24 knows it doesn’t have to do much to get people to use it, after all, people love to eat. But they further endear themselves to the hungry public by using catchy turns of phrase and referencing pop culture hot topics like Kanye West’s latest album and smart phone apps like Bejeweled. Another bonus: They often feature coupons for the site.


They even write funny tweets about pop culture AND give you coupon codes.

Delta Airlines

There are few experiences more taxing or stressful than having flight delays, lost luggage or other travel related issues. But Delta’s twitter account employs a dozen people who are dedicated to solving issues stat; just send them a tweet about what’s happening. Though many airlines are experiencing plummeting customer service reviews, Delta manages to soothe hard feelings and impress people at the worst moments with quick responses and a dedication to satisfaction.

Dos Equis

Famous for its hilarious commercials starring “The Most Interesting Man in the World,” Dos Equis continues its domination of the adult beverage world by offering more examples of the fictional fascinating man’s superior personality. Many of the tweets are topical, including holiday appropriate options, but mostly they are humorous plays on phrases and ideas, such as, “If he were to pay you a compliment, you could use it to qualify for a mortgage.”

H&M

The juggernaut fashion brand knows its customers don’t just want tweets discussing sales, though they cover that too. The brand boasts backstage photos of upcoming collections, including interviews with designers, models and more. The pictures are essential to selling the goods, and they include one with nearly every tweet. Plus, they offer giveaways, sneak peeks and discounts to loyal followers.

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Social media marketing is becoming an essential tool for reaching out to customers and users across the world. Even if your blog isn’t meant to make money, you can garner millions of followers by utilizing social media, like Twitter, to further develop the personality of your website. It also has an accessible and personable way of connecting to others. Take note of these five successful companies and watch your unique visitor count skyrocket.

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About the Author
Author
Maryam Taheri

I'm a recent graduate of the University of San Francisco with a degree in Biology and a passion for the creative arts. I love building websites, trying new things, and I have a passion for social media.

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3 Comments
  • Uuuh, my Oreo in larder, I forgot :)))! Thanks for remind, haha! Brilliant examples. 8 years ago
  • Oh, some great ideas, just not very good at implementing them! ;) 8 years ago
  • I believe that a social media consultant must be attuned to the company goals and aspirations if he or she is to represent them on their social media channels. I also think that outsourcing social media marketing is a good idea for a company looking to specialize in their core business. In any case, most businesses outsource marketing and advertising and I don’t see why social media marketing should be any different. You just need to be actively involved to ensure that you are represented in the way that you want 3 years ago