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Paris, L.A. and Rome Unveil Official Logos For The 2024 Olympic Games

Kevin Whipps Last updated: April 10, 2024 · 3 min read
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We’re only eight years away from the 2024 Olympic Games, which means that the International Olympic Committee has the task of deciding the host city so that they can begin to plan appropriately. There have been a number of potential candidates over the years, but now we’re down to four cities: Paris, Rome, Los Angeles and Budapest. Of those four, three of them have unveiled logos for the event.


Paris, France

Paris has a pretty solid plan for the 2024 games, which takes advantage of the historic city and all it has to offer. Here are a few highlights:

  • More than 70% of the venues will be existing facilities, while 25% will be temporary structures
  • All of the events will take place nearby the river Seine
  • The Eiffel Tower will overlook the entire event

Los Angeles

As you could imagine, L.A. is pushing pretty hard to be the 2024 host city, and they’ve put together a fancy website just for the occasion. What are their highlights? (from their pitch PDF):

  • L.A. plans to deliver the ultimate personalized experience for the athletes.
  • The Games will maximize the city’s existing world-class sporting culture and infrastructure to ensure a sustainable long-term Olympic legacy.
  • The Games will also refresh the Olympic brand around the world for a new generation.

Rome

Rome is a beautiful city with a rich history, and naturally, it seems like it would be a great spot for the Olympics. So is it? Here are some points from their pitch (from their official PDF):

  • Rome will unite the different communities and cultures of Rome, encouraging all visitors, be they athletes, spectators, officials or the media, to ´live life the Italian way’, through a high to UNITE quality celebration of sport, in a unique outdoor setting.
  • The city will also use the Games as a catalyst for its plans to transform its infrastructure and enhance the quality of life for Rome’s citizens, as the next milestone in Rome’s development.
  • Rome aims to unite its tradition, beauty and heritage with new ideas and innovation to deliver a forward thinking Games concept, in its ever-evolving technological world. Rome’s Games will showcase the history and heritage of sport, in a modern and inclusive way.

And, if you’re wondering why Budapest hasn’t submitted a logo, we were too. But, even after using some fancy Google-foo, and looking at the official sites of the Olympic International Committee and so on, we can’t find anything official, just a few speculative things.
So what do you think? If it were based on their logo designs alone, who should get the 2024 Olympic nod?


Kevin Whipps is a writer and editor based in Phoenix, Arizona. When he’s not working on one of the many writing projects in his queue, he’s designing stickers with his wife at Whipps Sticker Co.

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Kevin Whipps

Hi! My name is Kevin Whipps, and I'm a writer and editor based in Phoenix, Arizona. When I'm not working taking pictures of old cars and trucks, I'm either writing articles for Creative Market or hawking stickers at Whipps Sticker Co.

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14 Comments
  • Love them all. Beautiful. 11 years ago
  • Paris logo is very clever! Like the use of the Colosseum for Rome's too! 11 years ago
  • Paris logo is def the winner for me. 11 years ago
  • The Paris and LA logo are very pleasing to the eye (to me). The Rome logo seems a bit bulky. Paris has a very clever logo and the LA logo looks very imaginative. 11 years ago
  • The designer of the Paris logo must be feeling pretty smug! Its genius! Los Angeles is a bit "new age" for my taste though. The Rome one is pretty cool and very masculine compared to LA. 11 years ago
  • Paris would win my vote. Very creative. Represents everything involving that year where the others represent the places only. 11 years ago
  • The Paris logo is the best. If we are picking the host city based on logo design, that's the clear winner. So clever and unique. 11 years ago
  • Definitely Paris! At first glance, it's the Eiffel Tower but when you look closely, they inserted 2 and 4 for 2024. LA's and Rome's logos are a bit amateurish. Rome's logo have 2nd and 3rd level windows going straight instead of going around which is not bad if they are going for a 2D look but no, they are going for 3D. The sense of perspective is just not there. There's also something very stock-y about this logo, that's why I don't really like it. As for their Olympic experience offering, the worst among the 3 would be LA. There's really not much to offer in this mega city because it closely resembles other mega cities, save the glam, luxury, and movies. Personally, I love culture and history above anything. I don't want the city to cater to me, I want the city to offer me what it is all about and what makes it different from other cities. 11 years ago
  • Very creative logo for italian restaurant! 11 years ago
  • I'm not that big of a fan of these logo's, but Paris is definitely the winner for me :D 11 years ago
  • Haha @Pavel Nekoranec that's what I thought! 11 years ago
  • Paris wins! The logo is on point and the fact that 70% of the venues will be existing structures is a really good incentive! Some cities and countries go bankrupt from the financial straing of building new infrastructures, case in point Beijing. 11 years ago
  • GREAT logos - would definitely have to be Los Angeles though!!! 11 years ago
  • That Paris Logo looks awesome. 11 years ago