Featuring Quirkie by Studio Funshop and La Dolce Vita Summer Collage Pack by lerinartstudio
It’s the color of slow sips under striped umbrellas, of paper napkins soaked with lime, of tropical ease and longer sunsets. Meet Piña Colada (#FFF3C6), our new Color of the Season. This creamy yellow evokes summer in all of its sunlit glory: poolside calm, barefoot afternoons, and the carefree rhythm of conversations that linger well past golden hour. This hue is a gentle reminder that the most fulfilling itinerary is simply being present. No checklists, just savoring the moment with a maraschino cherry on top.
We’re calling it: this Piña Colada yellow is our summer anthem. It’s the creamy, indulgent glow of a well-balanced cocktail, with just the right hint of coconut and lemon. Soft and wanderlusty, Piña Colada marks the moment when our minds are most at ease. It’s the ease of a mindful day off, the charm of the tropics in a glass, the sweet spot between nostalgia and right-now joy. Behold, we’re officially entering our Piña Colada era.
Meet Pina Colada
To make sure you’re working with the same color, we’re providing equivalencies in hexadecimal, CMYK, and RGB systems below.
HEX: #FFF3C6
RGB: 255, 243, 198
CMYK: 0,5,22,0
Looking for a refresher on the various color codes, what they mean, and their applications? Make sure to check out this article where we explore the differences and technical details you need to know.
How to Apply Piña Colada
Piña Colada functions like a summer neutral: it’s soft enough to carry other elements but distinct enough to make its own statement. Use it as a base for packaging design, digital layouts, or print assets where you want to evoke sunshine without going full neon. Against high-contrast photography, especially travel and lifestyle imagery, it provides a clean, warm backdrop that doesn’t compete for attention. Think postcards, lookbooks, and blog templates.
Typographically, this hue pairs beautifully with artisanal, chunky display fonts that feel hand-lettered. Bold sans serifs with a rustic twist, vintage-inspired serif types, or anything that feels tactile will shine against Piña Colada’s creamy lightness. You can also layer it with patterns: botanical linework, tropical doodles, or abstract shapes to create light, playful backgrounds.
Piña Colada captures the quiet joy of warm days well spent, making it a powerful design element for brands and creators looking to celebrate presence and everyday joys.
Technical Qualities and Psychological Associations
With a hex value of #FFF3C6, Piña Colada lands in the pale yellow zone of the spectrum, offering low saturation and high lightness. It’s warm, but not loud. Sun-kissed without being overexposed. These qualities make it ideal for use as a background or neutral base across a wide range of design projects. Its subtle chroma allows other colors, especially bold, saturated tones, to shine when layered on top.
Psychologically, yellow is known to stimulate positivity and mental clarity. Lighter yellows in particular have been associated with openness, relaxation, and optimism (Clarke & Costall, 2008). Studies in environmental color design have found that low-saturation yellows evoke feelings of warmth without overstimulation, and are particularly effective in contexts that aim to soothe or refresh the viewer (Yildirim et al., 2007). Piña Colada delivers that effect with a side of summer wanderlust.
Vibrant Palettes Using Piña Colada
Wondering how to apply Piña Colada in your next project? These palettes complement our Color of the Season and are ready to use. To download the free SVG file, make sure you’re signed into your Creative Market account.
Download our set of color palettes in SVG and start using them in your favorite design app.
Download the palettesOur Piña Colada Collection
We have curated inspiring Creative Market products that are already using our Color of the Season or slight variations of it. Check out the full collection, featuring some of these outstanding assets:
Brand strategist. Creating design tools to empower creative entrepreneurs. Author of the Lean Branding book. MA in Design Management from the Savannah College of Art and Design (SCAD).
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