When it comes to launching a new company, there’s one important step that can help make or break the way your business is perceived in the public eye – and that is your branding. Branding can mean a lot of things, but one key element of branding is the visual identity you create, which communicates something about who your company is and what it does. Since this is often the first interaction potential customers will have with your company, designing a brand identity is a crucial part of the process.
There are many places where design comes into play when establishing your startup’s identity. Design can affect physical products, like letterhead or packaging. It can also come into play when creating a digital presence for your company online – like the look and feel of your site or mobile app.
Websites (and their designs) allow you to immediately communicate your personality to visitors, and they also give you a chance to prove yourself as a valuable thought leader in your field. Landing pages capture visitor information usually by offering them access to content or services in exchange for personal information like an email. Effective design not only displays your brand identity but also encourages customers to give over their information and proceed further down the sales funnel.
Now, you may be convinced about the importance of good design when it comes to building a brand, but as a startup, it’s totally possible that you’re lacking the resources– time, finances, resources, etc. – to get quality custom design for your company. If that’s the case, a good alternative to take advantage of is pre-designed assets and templates, which your team can customize to fit your brand and message.
So what are the most important design assets every startup should know about? Check out our list below.
1. Logo Assets
Logos are important for a young company because they communicate personality and purpose, becoming a recognizable emblem for the brand. Logo assets can be useful for startups because they ensure that the main image associated with your company looks professional and aesthetically pleasing. Logo assets can be printed on physical products or incorporated into web designs.
2. Branding Assets
Logos are just one component of a brand identity. Startups can streamline their image by incorporating elements of their logo or visual brand into all of the products they offer, as well as the communication pieces that they send. Branding assets include logos, fonts, icons, color palettes, and others – all of which help to create one unified vision or aesthetic for a company.
3. WordPress Themes
WordPress themes are essentially collections of files that customize the way your blog looks and works. A WordPress theme is an easy way to create a cohesive site, and often include extras like dynamic galleries, special menus, and headers.
4. Email Marketing Templates
When you’re directly reaching out to a customer, you want to ensure that your business comes across as a professional entity. Email marketing templates are useful for a streamlined, easy-to-read newsletters, promotions and advertisements. Many are compatible with leading email providers, making your job even easier.
5. Smart Color Combinations
Color has long been known to have a psychological effect. Thus, the color you hoose to associate with your brand can directly affect your company’s image. Not only can the right color combinations make people get the right impressions about your brand when they visit your site, if they look cohesive, integrated, and thought-out, they can also help you appear trustworthy. If you’re not sure where to start when it comes to choosing the right colors, use Creative Market’s free color combination cheatsheet to help you decide which you should integrate into one design.
Files Your Designer Should Send
Designers can send you different file types once assets are customized. Many file types have their own pros and cons, and each can be effective when used for a specific purpose. Check out this guide to file types to ensure you receive your design assets in the format you need.
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