Categories / Tutorials

How often should I redesign my site?

Maryam Taheri March 31, 2021 · 3 min read

It’s important to constantly think about redesigning your site. However, lots of people are stuck trying to decide how often they should redesign their site. If you’re in this group, here are some ways to figure out what’s right for you. Even if you’re not doing a complete re-design, optimizing your site for conversions and a better user interface (UI) or user experience (UX) is always a good idea.

Redesign

First, you should consider what exactly counts as a redesign? Moving a widget from the upper portion of your sidebar to the lower part is probably not a redesign, but it may improve the user experience. At this level of optimization, your website should be considered a continual work-in-progress. There is always something you can do to improve your site and some new variable you could measure. Every minuscule detail about your site can be measured, tested, and optimized. Just take a look at all the studies people have done to find the perfect color for conversions. FYI, there’s no one color that performs best in all situations – rather, you should experiment on your own site to see what works for your audience and design.

User Interface

Every element of your user interface can be tested. The color, shape, and size of various elements on your site can be coded in CSS and tested through simple A/B testing. This will help you identify which UI works best for your audience and which calls to action convert well. As you experiment with UI options, one of your goals needs to be improving the user experience on your site.

User Experience

When you find that people are leaving your site quickly or not returning to your site, you may have a UX problem. If people can’t find what they’re looking for they will leave your site and look for another. Think about the last time you landed on a site and couldn’t find the information you were looking for. It was frustrating and you had little patience for it. If you don’t recall a situation like this, here’s a great list of bad UX examples.
Also, if it’s too much hassle to use your site then people with get what they came for and never return. A great example of this is anyone that ever used a fake email address – like no@email.com. These people want the free report or other offer you have, but they don’t trust you enough to share their real email address. Not all the time, but often enough, these visitors think your site looks a little spammy. Some redesign work could help change this image and increase your conversion rate with real email addresses.

Conversions

As you tweak your site for increasingly better conversions, you’ll eventually run into a common situation. You will know so much about the best UI and UX design for your site that you realize the current site doesn’t have the features you need. At this point, you need to redesign your whole site from the ground up. It’s a big task, but it’s the only way to continue improving the site and increasing conversions. As you approach a major redesign like this, think about all the new optimizations you would like to test and build those into your new design. Then the cycle of measuring, testing, and tweaking can begin again.

Lettering Worksheets
Getting started with hand lettering?
Free lettering worksheets

Download these worksheets and start practicing with simple instructions and tracing exercises.

Download now!
About the Author
Author
Maryam Taheri

I'm a recent graduate of the University of San Francisco with a degree in Biology and a passion for the creative arts. I love building websites, trying new things, and I have a passion for social media.

View More Posts
Go to My Shop
Related Articles
5 Comments
  • Great article. One thing to look out for as well is spending too much time working on your website. It's easy to get sucked into making your website perfect instead of focusing on the purpose of the website: making sales, getting leads, etc. 8 years ago
  • u can't base user experience off of design though, only true way to find out what works and what doesn't work is with a/b and multi-variate testing. 8 years ago
  • It's a nice blog. Thanks for sharing your valuable idea that, how often we should redesign our site. 8 years ago
  • Absolutely true, about everything in this article and the comments by Dustin and Derek. We spent so much time in our first year re-designing (I think about 6 complete re-designs), but eventually had hit our limit and now improving the UI/UX in little ways is an every-week thing. For those interested it's a semi-curated social stadium for discovering beautiful design inspiration and smashing designer goodies: http://airwalk-design.com. We also share a lot of Creative Market stuff on there :) 8 years ago
  • Thanks for sharing. This is such a great article! www.xopixel.com 8 years ago