How to Choose the Best Colors for Your Brand

Creative Market July 26, 2021 · 3 min read

Deciding on a color scheme is an essential step in building your brand! Different colors evoke different emotions and feelings, so it’s important to keep this in mind when choosing colors to represent you. The perception your audience has of your brand will be influenced by your color choice, so here are a few tips as you decide what hues are right for you. Browse Pinterest Pinterest is a great place to look for inspiration. As you scroll through content, look for pins with colors you are drawn to. Another great method is to look into what others in your niche are pinning, as this can give you additional ideas! When doing this, just be sure to stay original so you can stand out from competitors. When looking back at your pins, pay attention to what your tendencies are. Do you lean more towards soft colors or bold colors? This can give you a starting point when choosing your shades. Use A Color Picker After browsing for inspiration, consider using a color picker like Adobe Color CC. With this tool, you can select colors from images and create a customized color palette. Don’t be afraid to play around with different kinds of colors, such as complementary, monochromatic or analogous shades. This will allow you to create a unique color scheme that works well for your brand. Check out this article for a detailed infographic on how to build out striking color combinations. The Psychology Behind Colors Color is a great tool to communicate with your audience. Depending on the shades you use to represent yourself, you can influence the feelings your audience has toward your brand. For example, yellow and orange hues are great if you want to encourage feelings of warmth, joy and interest. So, when choosing colors to represent your brand, be sure to consider what emotions different colors evoke. Take a look at this color wheel for some ideas:

What Do You Like? At the end of the day, it’s important to choose colors you are drawn to! Ultimately, your brand is a reflection of yourself. Stay original to who you are and don’t feel like you have to use certain colors, even if everyone else in your category is using them. Using colors you enjoy allows you to express yourself and create a unique image for your brand.

Lauren Abraham is the editorial intern at Bloguettes. She has a passion for writing, editing and anything where she can be creative. In her free time, she can be found reading blogs, spending time with family or getting ice cream with her friends in downtown Phoenix.

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5 Comments

alex joganic

I struggle so much with picking colors, I usually just look all over dribble for the best colors and go from there. 6 years ago

Tia | Filtercrave

Thank you for sharing the Pinterest Board with us. I'm always getting stuck on picking colors for my business brands. 6 years ago

Brandi Lea Eckert

That moment when you realize you've spent weeks picking the color for your brand, only to just pick black. At least it'll age well and match almost anything! 6 years ago

@Brandi Lea Eckert Story of my life lol 6 years ago

Simon Stratford

Great article, deep and insightful. 5 years ago

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