How to Design a Brand Identity: Visual Recap
Some time ago we shared a series of steps to build a visually strong brand identity. We also wrote an ebook to help you understand the basics of branding from different authors’ point of view. You can download the ebook here. Today we’re going to share some of the key steps and concepts involved in designing a brand identity in a single graphic that you can bookmark and refer to quickly. Since this graphic is based on our primer on Designing a Brand Identity, the definitions and process you’ll find below were first developed by our very own Gerren Lamson.